One of the undisputed essentials in any automotive fabricating or repair shop is welding equipment. And almost exclusively, the one that car builders and racers choose is a Lincoln.
More than 100 years ago, in 1911, Lincoln Electric introduced the world’s first variable voltage, single operator, portable welding machine. And throughout the past century, Lincoln Electric Welders have progressed through ‘stick,’ MIG and TIG models. Currently, the company is perfecting laser-welding technology.
With their long history as an integral part of the motorsports fraternity, Lincoln Electric has found an ideal venue to display its extensive line of welding products. For 2013, the company will have a prominent exhibit at the Canadian Motorsports Expo powered by Inside Track Motorsport News. The CME takes place February 8-10 at the International Centre, adjacent to Toronto’s Pearson International Airport.
“It’s a good fit for Lincoln Electric,” says Bruce Clark, Director of Marketing and Export Sales. “The people who support motorsports are our demographic. We will have staff from our Technical, Retail and Industrial divisions there to make sure we can answer everyone’s questions.”
Clark also explains that the Lincoln Electric booth will be much more than just a static display of products.
“A lot of people worry about being able to perfect the welding process. At this year’s CME, we’re going to let people get hands-on. They can try our products right there on the spot.”
In addition to their extensive line of welding machines, cables and accessories, Lincoln Electric also produce and stock a complete line of protective clothing for both men and women.
Laughs Clark, “I hate to admit it, but women seem to make better welders than men. They are often more detail oriented and meticulous.”
Veteran Ontario short track racer Gary Elliott and his #36 Late Model will be on hand in the Lincoln Electric display at this year’s Canadian Motorsports Expo, confirming the company’s connection with the racing industry.
“We have a long standing association with the NHRA, IHRA, NASCAR, SAE and off-road fabricators, but we also want to introduce our products to the hobbyist. The Canadian Motorsports Expo offers a good cross section of the population; we want everybody to know the potential and possibilities of Lincoln Electric products.”
Lincoln Electric continues its steady pace of industry-leading product introductions, welding solutions and accessories to the market in an effort to help their end user customers to become more productive and successful.
ABOUT LINCOLN ELECTRIC: Founded in 1895 and based in Cleveland, Ohio, Lincoln Electric moved into the Canadian marketplace in 1941 with its headquarters at 179 Wickstead Avenue, Leaside (Toronto). From sales offices in Mississauga and Calgary, Lincoln Electric services a diverse list of industries ranging from automotive and transportation, to ship building, pipeline and offshore construction, to nuclear, thermal and wind power contracting. Additionally, Lincoln Electric is a world-renowned educator, having successfully trained over 100,000 graduates from its welding school. An inventory of their full product lines, available services, plus other company details can be found on their website, www.LincolnElectric.com, or by telephone (Toronto) (416) 421-2600.
ABOUT THE CME:takes place February 8, 9 & 10, 2013 at Toronto’s International Centre, adjacent to Pearson International Airport. The show features motorsports content geared to racers and fans. For information about the show, including exhibitor and sponsorship opportunities, call (416) 962-7223, or email info@CanadianMotorsportsExpo.com. The CME’s website is located at www.CanadianMotorsportsExpo.com.
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