@ETRaceline • @ContiTech •February 4, 2016 // Toronto, Ontario, Canada- The Raceline Radio Network, Canada’s only nationally syndicated motorsport radio program and Canada’s national radio motorsport authority, is delighted to announce The Elite Brand of Aftermarket Products from Continental has joined the Network as a sponsor and broadcast partner.
“Elite by Continental” starts their marketing campaign with The Raceline Radio Network across Canada Sunday February 7th.
Continental’s “Elite Series” timing belts and hoses, backed by 100 years of innovation are designed to deliver best-in-class technology exclusively for automotive applications, offering a perfect OE match.
Their Poly-V belts with Quiet Channel Technology are NASCAR’s belt of choice.
Cindy Russell, National Sales Manager at Continental ContiTech stated, “The team at Continental are extremely proud to promote our Continental Elite brand of aftermarket products through Canada’s weekly voice of racing, Raceline Radio. Today’s highly engineered engines, both on the track and off, demand the best in aftermarket parts and Canadians everywhere can count on Elite from Continental to deliver”.
Raceline Radio Network’s co-founder, anchor and producer Erik Tomas is very excited to have “Elite by Continental” on the show!
“Race fans are traditionally the most knowledgeable consumers when it comes to automotive aftermarket parts and products. Race teams and sanctioning bodies have enhanced the marketing and sale of these products as far back as the birth of auto racing itself. The fact Elite Series Poly-V Belts with Quiet Channel Technology are NASCAR’s belt of choice tells you all you need to know about Elite by Continental and it’s already high profile in the sport. Having them as a partner with The Raceline Radio Network delivers their message to motorsport fans across Canada, so when they need parts and products, The Elite Series automatically springs to mind. Welcome aboard from all of us at The Raceline Radio Network!”
The Elite Brand of Aftermarket Products from Continental joins a long-standing roster of Raceline Radio Network broadcast partners that includes Subaru Canada Incorporated, Tissot Swiss Watches, Canadian Tire Motorsport Park and other seasonal motorsport-related facilities, attractions and events.
The Raceline Radio Network currently comprises 16 major and medium market broadcast affiliates from Halifax to Vancouver, scheduling 22 airings of the program weekly, year-round.
Raceline Radio is broadcast from the studios of AM 900 CHML Hamilton Ontario, and linked to Sportsnet 590 The FAN Toronto Ontario.
Raceline is distributed and marketed by Rogers Communications.
The show is also available via Podcasts and Social Media:
http://www.sportsnet.ca/590/raceline-radio https://www.facebook.com/racelineradionetwork/ @ETRaceline
For more information on The Raceline Radio Network: Erik Tomas- Anchor/Producer/Affiliate and Media Relations.
O: 905-892-0411 C: 289-407-4410
For more information on “Elite by Continental”: Marc Therrien- Account Executive Consumer Products