April 9, 2014- Nexen Tire has entered into an MOU with IDIADA, one of the world’s leading auto performance testing bodies with a view to forming a strategic business partnership.
The company announced April 1 that the MOU was signed at IDIADA’s head office in Barcelona, where key stakeholders were present, including Lee Hyun-bong, CEO of Nexen Tire and Carles Grasas, CEO of IDIADA.
IDIADA is an automobile performance certification body accredited by the European Union and a multinational engineering firm engaging in auto development projects. It has a wealth of experience in assessing different vehicles and is one of the best-resourced auto testing bodies with professional test drivers.
Located 70 km southwest of Barcelona, Spain, the proving ground at IDIADA has diverse testing tracks and stretches over an area of 3.9 million square meters, making it the largest in the world.
Nexen Tire plans to cement its ties with IDIADA in areas such as vehicle tests, international regulatory regimes, certification testing, detailed analysis of premium vehicles and interpretive modeling.
Besides supplying tires to major global automakers in Europe and the U.S., Nexen continues to focus on enlarging its strategically significant markets. The MOU with IDIADA is expected to help the company secure early approval of its global OE projects, seek opportunities to get transfer of advanced testing skills and improve its internal capability.
“The MOU will provide us with the golden opportunity to take our R&D capability to the next level through technological collaboration and testing cooperation with IDIADA,” says CEO Lee. “This will be an important platform for us as we penetrate the European premium OE tire market.”
From: Chelsea Lee/ Assistant Manager- Nexen Marketing Team