SANTA ANA, CA – Yokohama Tire is a new partner of the Velocity Invitational, North America’s premier motorsport and lifestyle festival, held May 29-31 at Sonoma Raceway in Northern California. The tiremaker, which will highlight its ADVAN® line of ultra-high-performance tires at Velocity, will also be supporting round four of the Porsche Sprint Challenge USA West by Yokohama.
Velocity, held in the heart of California wine country, brings together world-class historic motorsport, modern hypercars, rare collections, and immersive car culture, all paired with exceptional culinary experiences, fine wines and luxury hospitality.
“Yokohama is excited to be a sponsor of the Velocity Invitational, which is the ultimate festival of flat-out exhilaration and excitement,” said Candace Cogan, Yokohama’s director of product marketing. “It’s a natural extension of our performance legacy and a powerful platform to showcase our iconic ADVAN tires to enthusiasts united by a shared passion for car culture in every form.”
Cogan said Yokohama will have several brand activations at Velocity, including:
— A special selection of ADVAN-livery vehicles on display and on-track for exhibitions, such as the BBI Autosport Porsche 992 TurboCup “Dixie” and GT2 EVO tribute by Type-99.
— Prost to Porsche Motorsport: Yokohama will commemorate the 75th anniversary of Porsche Motorsport with a special “Prost” celebration featuring the unveiling of a curated video that highlights Yokohama’s relationship with Porsche Motorsport over the years.
Cogan added that several Yokohama brand partners will be attending Velocity, including:
— Vin Anatra: Automotive builder and enthusiast-driven content creator, know for his hands on projects – including rebuilding a Ferrari 360 bolt-by-bolt adorned with ADVAN A052 tires.
— Betim Berisha: Founder and CEO at BBI Autosport, co-founder and CEO at Type-99.
— Larry Chen: A world-renowned automotive photographer and Yokohama brand ambassador, celebrated for documenting the global heart of car culture.
— Sung Kang: Filmmaker and car enthusiast whose upcoming movie, “DRIFTER,” honors the deep heritage of Japanese car culture featuring “Lola,” the hero car, on Yokohama ADVAN tires; he is best known for his role as Han in “The Fast and the Furious” franchise.
— Daijiro “Dai” Yoshihara: A hall of fame Formula Drift champion and record-holding driver in Time Attack, road racing and hill climbs.
For more info on Yokohama motorsports programs and partnerships, go to https://www.yokohamatire.com/motorsports.
Beside the Velocity Invitational, Yokohama’s extensive list of North American-based motorsports partnerships – both on- and off-road – includes Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, Porsche Endurance Challenge North America by Yokohama, the Mustang Cup, Subaru Motorsports USA, Pikes Peak GT4 Trophy by Yokohama, King of the Hammers Yokohama Tire Every Man Challenge race, Official Tire of Crandon International Raceway, Championship Off-Road Series, American Off-Road Championships and the TrophyLite Series.
About Yokohama Tire Corporation: Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing, and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com. Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.
About Velocity Invitational: Velocity Invitational is North America’s premier motorsport and lifestyle festival held in the heart of California wine country. The event brings together world-class historic motorsport, modern hypercars, rare collections, and immersive car culture, all paired with exceptional culinary experiences, fine wines, and luxury hospitality. Designed to captivate lifelong enthusiasts and new enthusiasts, Velocity Invitational blends speed, design, craftsmanship, and community into a three-day celebration unlike any other in North America. For more information, visit viavelocity.com.
Media Contact: Bill Groak, Sweet Spot Media, 310-849-3676, bgroak@sweetspotmedia.tv
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