Montréal, QC- November 29, 2012- NASCAR has just announced that Montreal driver Ray Courtemanche Jr. has won the ‘Most Popular Driver’ contest for 2012 in the NASCAR Canadian Tide Series (NCaTS).
Ray Jr. Organised “Electronic Music Events” (AKA “Alcohol-free Raves”) across Quebec during the 2000s, and amassed a solid experience in direct consumer marketing as a result. As he admits; “That direct marketing experience came in very handy when planning and executing my contest activities.”
The Laurentide-Lanaudiere section of Leucan (A support group for families of children with leukaemia or cancer) was a key partner of Ray Jr. and the Construction Danam Bonzaï Racing Team, and played a key role in the campaign’s success. For this contest, we gave Leucan 25 cents for each vote we garnered. Ray Jr. has been working with such organisations for several years. “We have been linking our racing with the fund-raising activities of such groups almost from our start in NASCAR. For example, we turned over all our NASCAR winnings to the Children’s Wish Foundation in 2011 and to the Charles-Bruneau Cancer Centre in 2012.
Fans and the public played an essential role in these activities. As Ray Jr. added, “The team and myself wish to thank everyone who participated in this winning effort. Collectively, we won our own 2012 Gold Medal. The team and I certainly plan to continue to help create Win-Win partnerships in the coming years.”
Ray Jr. and every team member at Bonzaï Racing wish to salute and thank our partners for the opportunity to represent them on the track:
Construction Danam Bonzaï, whose mission is to create homes at competitive prices that project a unique style and integrate the latest architectural developments (http://www.danambonzai.com/entreprise.php)
Porto Cabral, a brand close to the heart of connaisseurs who appreciate the taste of fine fortified wines.(http://www.globalinc.ca/portos-5.html)
Guide Auto, Quebec’s guide to auto sales, purchases and test reports (http://guideauto.com)
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