COLDWATER, ON- Sunset Speedway Late Model freshman Jordan Latimer will enter tonight’s event with hopes of continuing his recent streak of top-10 finishes. The third-generation racer impressed on July 25th, fashioning a 7th and 8th place finish in the evening’s twin-35 lap features.
The former Karting standout has worked in recent weeks to employ a strategy built around composure and equipment preservation, and has utilized it to continue his ascension through the increasingly competitive headline division.
“We didn’t have a great run on July 19th, so those top-10s last Saturday went a long way,” says Latimer. “My guys have worked so hard to give us good cars every weekend, and I’m just doing my best to bring them back the results that they deserve”
Since graduating from the Super Stock division, the 16-year old has shown a marked improvement in car control and reaction time.
“Things happen so much faster in these cars,” explains the high-school student. “That was a big adjustment for me at first, but now it’s starting to feel a lot more natural”
“I feel like my timing is a lot better now than it was at the beginning of the year. My corner entry and exit is something I put a lot of effort into improving, and it really feels like it’s starting to pay off”
“The guys were racing against have been doing this forever. It’s just up to me to keep an eye on them and learn as much as I can. That’s been a huge part of my season so far”
Latimer goes on to note that his Gord Shepherd/Ken Semkin-owned team is able to continue advancing thanks in part to their luxury of being able to focus on adjustments rather than repairs.
“We’ve been able to improve every week because we’ve done a good job dodging the rough stuff,” says the likeable up-and-comer. “We don’t have the budget to tear this thing up every Saturday, so my team has made sure to remind me every week to let the race come to us. We don’t push the envelope when we don’t need to”
“It’s impossible to make your car faster when you’re piecing it back together every week,” adds Latimer. “I learned that in Karting a long time ago and I’ve carried it with me in everything else that I’ve ever raced. It’s a long season – and it can feel way longer when you’re wrecking every Saturday”
“So, we’re going to keep doing our best to stay patient, and capitalize on the opportunities that present themselves.”
Details for tonight’s event can be found at www.SunsetSpeedway.ca.
Jordan Latimer’s 2015 season would not be possible without KICX 106, 104.1 The Dock, Creechers Design, Kitchen Tire, Krueger Electrical Services, North River Motorsports, Tax Smart, T&C Construction & Welding, AC Electric, TSS Top Shops, HWY 400 Transmission, Shepherd Family Trucking, JRH Auto Body, EPIC Racewear, Get Jack @ RE/MAX and OnePromo.ca.
Fans can follow Jordan on Twitter @LatimerJordan and stay up to date on the team by visiting the official JLMotorsports page on Facebook.
By Spencer Lewis (@itsspencerlewis)