TORONTO, ON – Race fans anxious to get a close look at the new 2014 Jeff Gordon No. 24 Axalta Chevy SS NASCAR Sprint Cup show car at The Canadian Motor Speedway display at The Canadian Motorsports Expo, will definitely feel the heat!
Cloaked in secrecy until the official Hendrick Motorsports unveiling and presentation at the NASCAR Hall of Fame in Charlotte NC, Axalta Coating Systems finally took the wraps off the striking Brilliant Flames paint scheme on the popular No. 24 driven by 4-time NASCAR Sprint Cup Series champion Jeff Gordon.
Now fans at the Expo can take their own personal photos of the car, as The Canadian Motor Speedway ( CMS ) is proud and privileged to showcase Gordon’s show car for a fourth consecutive year at The Expo, ( CME ) February through 9 at the International Center, Toronto.
Gordon’s NASCAR Sprint Cup show cars at the CMS display are a centerpiece attraction at The Expo, but this year is extra special, as the CMS display will mark the very first time the brand new No. 24 Axalta Chevy SS showcar’s new paint scheme will be shown in Canada!
The Brilliant Flames paint scheme, designed by renowned artist Sam Bass, marks the 22nd season of an historical partnership between Axalta, Hendrick Motorsports and Gordon.
Axalta describes the new paint scheme as a colourful racing design fitting of a champion, symbolizing longevity, style and fire for the business and for the sport. The base colors contain a unique specialty pigment called Brilliance that reflects a multitude of colors that demonstrates why Axalta color scientists develop coatings designed to superbly protect and enhance.
Fans will also be able to meet John Bickford, the Vice President and General Manager of Jeff Gordon, Inc. at the CMS display. Bickford is the stepfather and the man behind the illustrious career of Jeff Gordon, the four-time NASCAR Sprint Cup Champion and designer of Canadian Motor Speedway. John will be greeting fans at the CMS booth on Friday, February 7 and Saturday, February 8.
Canadian Motorsports Expo attendees can also meet The CMS Management Team to view CMS renderings and up-to-date information on the on-site work completed so far, and construction plans for 2014 and 2015. Fans will also be able to obtain information about the hiring process, sponsorship opportunities and CMS community programs. The CMS team will also be available for business to business discussions to explore partnerships and potential opportunities.
About Canadian Motor Speedway: CMS is a world-class motorsport and entertainment development in Fort Erie, Ontario. CMS will include industrial, recreational and commercial retail space, as well as a motorsport innovation park in collaboration with McMaster University’s renowned Faculty of Engineering and Niagara College, expanding the build-out to $400 million. The core of the project is a stand-alone “Jeff Gordon Designed Signature Speedway” that includes a ¾-mile banked oval and a two mile FIA/FIM grade road course. Initial grand stand seating: 60,000, plus 5,000 enclosed club seats and 80 suites.
www.cdnmotorspeedway.com www.facebook.com/cmsnation, or on Twitter @CMSnation
About John Bickford: John Bickford is Vice President and General Manager of Jeff Gordon, Inc. Stepfather to NASCAR driver Jeff Gordon, Bickford started Gordon’s racing career on a makeshift racetrack in Vallejo, California in 1976 at the age of five. At the same time, he started MPD, which is a company that produces products for physically challenged people to enable them to drive cars without the use of their feet. The company also produces race car products.
In 1985, he moved east to further Jeff Gordon’s racing establishing a base in Pittsboro, Indiana. In 1996, following a move from Pittsboro to Concord, North Carolina he became the Executive Vice President of Action Performance. While with Action, he spent 18 months in Europe working on Formula One and SBK World Super Bike. In 2004, he returned to Jeff Gordon, Inc. where he remains Vice President and General Manager.
About the CME: The 8th Annual Canadian Motorsports Expo Powered by Inside Track Motorsport News runs February 7, 8 & 9, 2014 at Toronto’s International Centre, adjacent to Pearson International Airport. The show features motorsports content geared to racers, fans and automotive enthusiasts. For information about the show, including news, exhibitor and sponsorship opportunities, call (416) 962-7223, or email info@CanadianMotorsportsExpo.com. The CME’s website is located at www.CanadianMotorsportsExpo.com.
About Axalta: Axalta Coating Systems is a leading global provider of liquid and powder coatings to automotive, transportation, general industrial, and architectural and decorative customers. Axalta will continue to build on more than 145 years of experience in the coatings industry. For more information visit www.axaltacoatingsystems.com. www.axaltaracing.comwww.twitter.com/axaltaracing
From: Erik Tomas, Media Consultant- Canadian Motor Speedway