Inside Track Motorsport News
  • News
    • Breaking News
    • Press Releases
    • Results & Points
    • Industry News & Products
    • Driver & Team Releases
  • Videos
  • Galleries
  • Features
  • Streetwise
  • Current Issue
No Result
View All Result
Subscribe
  • News
    • Breaking News
    • Press Releases
    • Results & Points
    • Industry News & Products
    • Driver & Team Releases
  • Videos
  • Galleries
  • Features
  • Streetwise
  • Current Issue
  • Login / Register
Subscribe
Inside Track Motorsport News
No Result
View All Result

Maverick Performance Products to Distribute VP Racing Lubricants

Steve Scheidker by Steve Scheidker
November 4, 2016
in Industry News & Products
0
5
SHARES
153
VIEWS
Share on FacebookShare on Twitter

@VP_Racing_Fuels • SAN ANTONIO, TX (November 3, 2016) Maverick Performance Products (MPP) today announced a long-term trademark license agreement with VP Racing Fuels to market, manufacture and sell VP-branded lubricants in the US, Canada and Mexico. The agreement comes on the heels of VP’s recent introduction of VP Racing Lubricants, a family of professional grade racing oils, high performance motor oils, engine break-in oils, assembly lube and high performance gear oils. The product line will boast an initial portfolio of 90+ SKUs, available early in first quarter 2017.

With the agreement, MPP will manufacture VP Racing Lubricants according to VP’s strict specifications and both companies will market the product line through targeted retail channels and select wholesale petroleum distributors, according to Shane Terry, Managing Director of Maverick Performance Products. “We’re establishing a value-added marketing platform wherein VP’s 41-year history of manufacturing high-performance racing fuels and MPP’s upstream expertise in refining, finished lubricant blending and packaging will serve to bring top-quality products closer to the consumer,” said Terry.

“This license agreement with VP is an important step in our long-term business strategy to build value throughout the supply chain with efficient vertical integration,” said Jennifer Straumins, Chairman of Maverick Performance Products. “It’s a perfect fit that leverages the core competencies and heritage of each partner.”

“This partnership is strategically important to our brand’s evolution,” added Alan Cerwick, President of VP Racing Fuels. “Long-term plans for our retail branding program have always included VP-branded quick lube centers and partnering with Maverick to manage distribution of products to these locations brings us a step closer to actualization.”

“VP currently offers a remarkable 70+ fuel blends, each formulated to optimize performance in specific applications,” Terry continued. “We aim to take the same approach with lubes – to generate ultimate performance with the best product for each specific application. It’s a business model driven by the competitive will to win and a recognition that we’re manufacturing performance parts, not just lubricants.”

“We plan to work with select wholesale petroleum distributors to establish a network and deliver value-added programs and products throughout North America. We encourage anyone interested in becoming a part of our program to contact me at sterry@maverickoil.com or come see us at APEX Booth #36031 on Level 2 of Hall D+ or SEMA Booth #23321.”

RelatedPosts

Cathcart Pushes Through The Storm

Cathcart Pushes Through The Storm

May 23, 2022
Jackson Scores Top Ten Finish At CTMP

Jackson Scores Top Ten Finish At CTMP

May 23, 2022

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Formula Drift, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing.

About Maverick Performance Products
Maverick Performance Products provides best in class, integrated specialty petroleum manufacturing, marketing and distribution. Its goal is to build long-term value throughout the supply chain through a detailed understanding of the markets it serves, a unique vertically-integrated supply infrastructure, building strong partnerships and developing innovative value-added programs. MPP is headed by Chairman Jennifer Straumins, former president and COO of Calumet Specialty Products, a Fortune 500 company. Her management team has decades of expertise in specialty refining, lubricant manufacturing & packaging, brand development, technical services, fiscal management and strategic asset acquisition. More information about Maverick Performance Products is available at MaverickOil.com.

Contacts:
Maverick
Shane Terry – 480-747-3210; sterry@maverickoil.com

VP Racing Fuels
Lubricant Sales: Richard Glady – 210-861-8412; richard.glady@vpracingfuels.com
Media Relations: Steve Scheidker – 210-635-7744, Ext 206; steves@vpracingfuels.com

From: Steve Scheidker, Director-Corporate Communications
VP Racing Fuels, 118 W. Nakoma, Suite 101, San Antonio, TX 78216
o) 210-635-7744, x206 m) 210-422-8866

Tags: Maverick Performance Productsracingracing lubricantsVP RacingVP Racing FuelsVP Racing Lubricants
Share2Tweet1
Steve Scheidker

Steve Scheidker

You May Also Like

Cathcart Pushes Through The Storm
Driver and Team Releases

Cathcart Pushes Through The Storm

May 23, 2022
Jackson Scores Top Ten Finish At CTMP
Driver and Team Releases

Jackson Scores Top Ten Finish At CTMP

May 23, 2022
Slaunwhite Wins Season Opening Fleetrite 150
Results & Points

Slaunwhite Wins Season Opening Fleetrite 150

May 23, 2022
NASCAR Pinty’s Series News & Notes
Press Releases

NASCAR Pinty’s Series News & Notes

May 20, 2022
Calabogie Motorsports Park- Spring Track Update
Press Releases

Calabogie Motorsports Park- Spring Track Update

May 20, 2022
22 Racing Heads to Canadian Tire Motorsport Park
Driver and Team Releases

22 Racing Heads to Canadian Tire Motorsport Park

May 19, 2022
Next Post
Derek Smith photo

Rodney Rutherford Wins $10,000 Halloween Enduro At Flamboro Speedway

Discussion about this post

Popular This Month

Western Rattler 300 Weekend Preview

Western Rattler 300 Weekend Preview

April 28, 2022
Next Generation Racer Cole McKeown Makes His Thunder Stock Debut

Next Generation Racer Cole McKeown Makes His Thunder Stock Debut

May 4, 2022
Oyster Bed Speedway Unveils 2022 Racing Schedule

Oyster Bed Speedway Unveils 2022 Racing Schedule

February 24, 2022

Featured Ads

Inside Track Motorsport News

From local grassroots racing to Canadian touring series and the Canucks who compete on the international stage, Inside Track Motorsport News is the leader in terms of timely, in-depth and thought-provoking coverage of the motorsports that matter to Canadians.

Corporate

  • About ITMN
  • Frequent Questions
  • Newsletter
  • Contact Us

Advertising

  • Magazine Advertising
  • Web Advertising
  • Marketplace

Magazine

  • Subscribe
  • Renew
  • Change of Address
  • Gift Subscription
  • Returns and Refunds
  • Privacy Policy
  • Terms & Conditions

© 1997-2022 Inside Track Motorsport News. All Rights Reserved.
Please do not replicate images or take columns from this website for use on another without permission of the author.
Designed and developed in Adelion Studio

Subscribe
  • News
    • Breaking News
    • Press Releases
    • Results & Points
    • Industry News & Products
    • Driver & Team Releases
  • Videos
  • Galleries
  • Features
  • Streetwise
  • Current Issue
No Result
View All Result

Welcome Back!

Login to your account below

Forgot Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?