TORONTO, ON – New for the 2021 drag racing season, Maxima Racing Oils Canada Heads Up presented by Speedwire Systems (CHU) and Inside Track Motorsport News (ITMN) are announcing an agreement that will expand their relationship in several ways. The result will be an increase in the level of exposure for the CHU series, its teams, and sponsors.
As part of the multi-pronged agreement, Inside Track will prominently cover the series’ events and feature its racers and partners in print and across ITMN’s digital platforms. Additionally, CHU will be featured in a series of full-page advertisements in Inside Track, Canada’s only national printed motorsports publication.
Discussing the news, CHU promoter Ian Hill of Ian Hill Racing Promotions said, “We’re excited to be working with Inside Track Motorsport News to grow the Canada Heads Up Street Car Shootout Series. We know this will be beneficial to both sides and we’re looking forward to exposing our series, racers and sponsors to a wider audience of Canadian racing fans.”
Speaking on behalf of Inside Track, co-publisher David Weber said, “We’ve had past dealings with Ian Hill through our Toronto Motorama show and everything he does is first-rate. We’ve been looking for a way to expand our commitment to Canadian drag racing and it’s a natural to do that working with Ian and his team via the fast-growing Canada Heads Up series.”
In addition to the items outlined below, Inside Track will have associate sponsor level status with CHU, with decals on all series cars. As well, all registered CHU competitors will receive subscriptions to ITMN. Veteran Inside Track contributor Blake Farnan – who is the series lead photographer – will continue to provide CHU pictures and content to the magazine and its websites.
ABOUT MAXIMA RACING OILS CANADA HEADS UP PRESENTED BY SPEEDWIRE SYSTEMS – STREET CAR SHOOTOUT SERIES: Produced by Ian Hill Racing Productions, CHU – Street Car Shootout Series is entering its third season in 2021, hosting races at St. Thomas Dragway and Toronto Motorsports Park. This season will consist of six race events featuring a growing number of classes. For more info, go to www.ianhillracing.com and click on the Canada Heads Up tab.
ABOUT INSIDE TRACK MOTORSPORT NEWS: Published since 1997, Inside Track Motorsport News is Canada’s only national, printed motorsports magazine. Published ten times a year, Inside Track covers the entire spectrum of Canadian racing, from weekly grassroots tracks and series to the top touring series and Canadians competing on the international stage. Every issue includes news, commentary, historic features, racer profiles, stunning photography, product spotlights, technical features and more. For info and links to ITMN’s busy social media feeds, visit www.InsideTrackNews.com.