When Canada’s NASCAR series – now known as the NASCAR Pinty’s Series – first took to the track, in 1997, it was under the Canadian Tire banner. The Canadian retail giant held that role until it exited the series at the end of the 2015 season. But now, the iconic company is back on board, as the “Official Retailer of NASCAR in Canada” and its Motomaster Batteries are the “Official Battery of the NASCAR Pinty’s Series.”
As part of the renewed partnership, Canadian Tire and Motomaster Batteries will each be race entitlement sponsors for 2021 NASCAR Pinty’s Series races – the Canadian Tire 150 at Autodrome Chaudière on Aug. 29 and the Motomaster Batteries 125 at Flamboro Speedway on Sept. 12.
“Canadian Tire has played an important role in the development of the NASCAR Pinty’s Series and we are thrilled to welcome them back to the NASCAR family,” said Chad Seigler, NASCAR Vice President of International Business Development and Partnerships. “With a full season planned for 2021, we are eager to continue to build the Pinty’s Series as Canada’s leading stock car series, and teams and fans alike should be excited to see the commitment to the sport from Canadian Tire and Motomaster Batteries.”
“Canadian Tire has a longstanding history of supporting motorsport in Canada,” said Kim Saunders, Vice President of Community and Partnerships at Canadian Tire Corporation. “We’re proud to return as NASCAR partners again this year.”
Canadian Tire has also served as facility naming rights holder and primary marketing partner of Canadian Tire Motorsport Park (CTMP) since 2012.
The NASCAR Pinty’s Series will hold two races at CTMP on Saturday and Sunday, Sept. 4 and 5. The series had raced at the historic venue every year before the pandemic-shortened season in 2020.
In other Canadian racing news, the province of Ontario just announced that starting June 30, motorsports facilities will be allowed to welcome fans back but at 25% of full seating capacity.
In 2020, the NASCAR Pinty’s Series races were run without fans in attendance.
The season is set to kick off August 1 at Sunset Speedway, south of Barrie, Ontario, with a doubleheader event. In all, the series is scheduled to put on a total of 11 races in Ontario and Quebec, in 2021.