It isn’t every day that the chance comes around to have your corporate branding associated with one of the year’s biggest events in short track racing. When it does, smart marketers jump at the opportunity.
Even with Peterborough Speedway’s 2023 schedule slated for a Saturday, May 20th kick-off, it’s the track’s season-ending marquee event that is gathering headlines. The promotional team at Canada’s Toughest 3rd Mile Oval has confirmed that the Autumn Colours Classic will carry sponsorship from APC Auto Parts Centre.
“We’re happy to fly the APC Auto Parts Centre banner as part of our marketing family,” said track owner and promoter J.P. Josiasse. “The APC brand has been a strong component on the weekly racing scene for several years and we’re thrilled to have them be a part of our 3-day showcase spectacular, starting with this year’s 30th anniversary edition.”
Alex Nagy, the Director of Motorsports for APC mentions, “I understand that J.P. and his team have a lot of things going-on to celebrate the 30th anniversary of this historic event, so for us to get involved is very exciting.”
With close to 60 locations across Southern and Central Ontario, the APC Auto Parts Centre brand has become a familiar name with Peterborough Speedway fans. Automotive dealerships, repair shops and even shade-tree mechanics have come to depend on the APC professionals for quality products and helpful advice. All locations carry the name brands of the automotive industry, supplying product coverage and availability. Throughout their warehousing division, all stores are serviced twice daily, giving customers unique access to hard-to-find parts. To learn more or to find a location near you, see www.autopartscentres.com.
Even with the 2023 calendar still more than a month away, the track’s fan base is already making plans for the upcoming schedule. The year kicks-off with the Pure Country 105 Season Opener – with free spectator grandstand admission – Saturday, May 20th. The home track Battlefield Equipment Rental Bone Stock, SwitchTire Mini Stock, Trent Lates Complete Plumbing Renegade Truck, Jiffy Lube Super Stock and KOD Disposal Late Model divisions ill be on hand, along with the Trailer Plus Canadian Legend Car Series. There will also be a Fan Appreciation autograph session at intermission.
Heading into the lid-lifter for the new year, be sure to make www.peterboroughspeedway.com your source for the latest news and information. Fans can also find details on the upcoming line-up on the track’s Facebook, Twitter and Instagram social media platforms.