@VP_Racing_Fuels • @WCRacing • DENVER, CO – WC Vision announced today a five-year partnership with VP Racing Fuels as the Official Fuel Supplier of Pirelli World Challenge. Starting with the 2015 season, all series race cars across all classes will run on VP Racing Fuels.
The agreement, which runs through the 2019 season, includes a number of partner marketing elements including the VP Racing Fuels “Hard Charger” Award to be presented to the driver who gains the most positions during each race and the VP Racing Fuels “Acceleration Cone,” an element that will be mentioned by series commentators during each race broadcast. Additionally, VP Racing Fuels branded checkered flags will be used at all series races.
“After working with Scott Bove over the last couple of years to accomplish this, we’re thrilled to begin a five-year partnership with such a fast-growing, progressive series,” said Bruce Hendel, Director-Consumer Product Sales for VP Racing Fuels. “With production-based cars running VP’s street performance fuels, the Pirelli World Challenge Championship Series provides a great platform for promoting our retail VP-branded gas stations and convenience stores, as well as our Madditives™ line of performance chemicals. And no one is more excited about our partnership than our founder, Steve Burns, a passionate road racer who plans to compete in the series starting in 2015.”
“We are excited to sign this partnership with VP Racing Fuels,” said WC Vision President and CEO Scott Bove. “I’ve been talking with Steve and Bruce now for a couple of years about an agreement that would be a true partnership, with us pulling together to promote both of our brands and not just a supplier arrangement. I’m happy to say we got it done and I look forward to working with them.”
About VP Racing Fuels: VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. In addition to Pirelli World Challenge, VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, TORC-The Off Road Championship, NHRA Championship Drag Racing, and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of its retail branding program, gas stations/convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; and VP/PowerMaster® hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
Contacts: Pirelli World Challenge: Greg Gill – 714-598-7827
714-598-7827; greggill@wcvision.com
VP Racing Fuels: Bruce Hendel – 909-322-0737909-322-0737; brucehendel@vpracingfuels.com
Steve Scheidker – 210-635-7744210-635-7744; steves@vpracingfuels.com
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