INNISFIL, ON – Sunset Speedway is proud to announce a brand new affiliation with Dickies Canada for the 2016 race season. The partnership will see Dickies become the official clothing supplier of Sunset Speedway, as well as the presenting sponsor for June 18th’s Leland 300 for the NASCAR Pinty’s Series.
“We’ve known Mark [Dilley] for quite some time through a few different endeavors, and he’s always been a joy to work with,” explains Dickies’ Marketing Manager Ryan Sampson.
“It’s incredible to see what he and his staff have been able to accomplish at Sunset over the last several seasons. Their energy is contagious, and we’re excited to be a part of their team for the 2016 season. Sunset’s fan base is uniquely passionate and their events have an atmosphere to them unlike anything else – it’s going to be an honor to share in that with them this summer”
June 18th’s event will see Canada’s national series – the NASCAR Pinty’s Series – return to Sunset for their second ever visit to the 1/3-mile oval. Their inaugural visit saw Alex Tagliani craft a near-perfect performance, leading 193 of 300 laps en route to victory lane.
“The NASCAR Pinty’s Series put on an incredible show in 2015 and we can’t wait to see what they have planned for a follow-up,” says Sunset Speedway General Manager Mark Dilley. “The Sunset schedule is full of ‘can’t miss’ events and the Leland 300 presented by Dickies is, without question, going to be something our fans will be talking about all year long”
“Dickies has long been a supporter of racing on a provincial and national level, and we can’t wait to welcome them to our program,” continues Dilley. “2015 was a huge year for us, but we’re all ready to do whatever it takes to make 2016 even bigger. With the help of Dickies and the rest of our marketing partners – we’re going to make this season something to remember.”
Advanced tickets for the Leland 300 presented by Dickies will be released to www.SunsetSpeedway.ca in the coming weeks. For more information, fans can visit the official Sunset Speedway Facebook page and follow @Sunset_Speedway on Twitter.
ABOUT DICKIES: Dickies has been making quality workwear and apparel since 1922. All Dickies clothing offers superior craftsmanship to deliver style and comfort every day. Dickies Clothing is the #1 name in Canadian Workwear and continues to offer style, reliability and comfort in all of their products.