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SiriusXM Canada Announces Comprehensive Coverage of Daytona 500 and NASCAR Speedweeks

Mike Galipeau by Mike Galipeau
February 24, 2012
in Press Releases
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TORONTO, ON – February 24, 2012 – SiriusXM Canada
(TSX: XSR), the Official Satellite Radio Partner of NASCAR, will offer Sirius
Canada listeners comprehensive coverage of the upcoming Daytona 500 and NASCAR
Speedweeks. SiriusXM NASCAR Radio, on Sirius 90, will carry live broadcasts of
the Daytona 500 and every other race, all season long. Subscribers can also
tune in daily for compelling NASCAR talk and analysis live
from Daytona International Speedway. NASCAR programming is available to
Sirius Satellite Radio Canada subscribers.

Listeners can enjoy live coverage from the speedway on Sirius
starting Sunday, February 26, Daytona 500 race day, at 7:00 a.m. EDT. Subscribers will have access to all the
action on the track during the 54th running of The Great American
Race, which starts at 12:00 p.m. EDT, plus
full pre- and post-race coverage with expert analysis, reports from pit road
and the garages, driver introductions and interviews with the race winner and
other competitors.

Sirius will also offer additional Driver2Crew Chatter™ channels that
will carry the in-car audio of NASCAR’s top drivers as they compete in the
Daytona 500. Drivers featured include reigning NASCAR Sprint Cup
champion Tony Stewart, Danica Patrick, who will
be making her NASCAR Sprint Cup Series debut, Jeff Gordon, and
others.

For this year’s Daytona 500, subscribers can hear the following:

·
Live race call
on Sirius 90

·
Tony Stewart’s in-car audio on Sirius 94

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·
Carl Edwards’ in-car audio on Sirius 93

·
Kurt Busch’s in-car audio on Sirius 113

·
Danica Patrick’s in-car audio on Sirius 112

·
Jeff Gordon’s in-car audio on Sirius 117

Race
Time Radio will be also be trackside on Sports Express (Sirius 157) from 10:00
a.m. – 12:00 p.m. EDT on Saturday, February 25 from the World Centre of Speed
in Daytona Beach as part of the special coverage of the Daytona 500. Joe
Chisholm will host two hours of explosive NASCAR coverage with special guests,
fans, and legends of racing with special consideration to the Canadians on-hand
at Daytona.

SiriusXM NASCAR Radio will also provide live coverage of
the NextEra Energy Resources 250 Camping World Truck Series race
on Friday, February 24 (7:15 p.m. EDT), and the
Drive4COPD 300 NASCAR Nationwide Series race on Saturday, February 25 (1:00 p.m. EDT).

In advance of the race day and all season long, fans have access to the
most exclusive and comprehensive coverage of their sport – featuring the latest
news, expert analysis and call-in shows where the fans can voice their thoughts
– on SiriusXM NASCAR Radio.

The channel’s daily weekday talk lineup includes:

·
The Morning Drive (7:00 a.m. – 11:00 a.m. EDT), hosted by Mike Bagley and Pete Pistone, followed
by Tradin’ Paint (11:00 a.m. – 3:00 p.m. EDT), hosted by Danny
“Chocolate” Myers, Rick Benjamin and
Hall of Famer Buddy Baker, then SiriusXM Speedway (3:00 p.m. – 7:00 p.m. EDT) with Dave Moody and Angie Skinner.

·
Late Shift, hosted by Jim Noble and Buddy Baker, airs Mondays and Tuesdays (7:00 p.m. – 10:00 p.m. EDT), followed on Monday nights by Mojo Nixon’s Manifold Destiny (10:00 p.m. – midnight EDT).  Wednesday through Friday (7:00 p.m.
– 10:00 p.m. EDT), Claire B. Lang hosts Dialed In.

·
From Wednesday
through Saturday of Daytona 500 Week, several shows will broadcast from atop
the Sprint FANDECK in the Daytona infield. Additionally, Mojo Nixon and
comedian Daryl Wright will be at Daytona International
Speedway interviewing fans on SiriusXM’s Blue Collar Radio, Sirius 97.

·
On race weekends
during NASCAR season, Pat Patterson will
host The Front Stretch from the infield Saturday and
Sunday mornings starting at 7:00 a.m. EDT. Claire B. Lang and Jim Noble will team
up for SiriusXM NASCAR Radio’s pre- and post-race shows to
give NASCAR fans a comprehensive view of everything happening on,
inside and around the track. Every Saturday morning, Noble will pair with
various NASCAR journalists to co-host SiriusXM NASCAR Radio’s Press Pass.

·
On Monday, February 27, on The Morning Drive,
hosts Bagley and Pistone will be joined live by the 2012 Daytona 500 Champion
driver, crew chief and team owner.

As the Official Satellite Radio Partner of NASCAR, SiriusXM
broadcasts every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR
Camping World Truck Series race live, plus daily NASCAR talk on
SiriusXM NASCAR Radio, Sirius 90.

For more information on SiriusXM Canada, please visit www.siriusxm.ca

– 30 –

About SiriusXM Canada

SiriusXM
Canada (TSX: XSR) is the country’s leading audio entertainment company and
broadcasts more than 120 satellite radio channels featuring premier sports,
news, talk, entertainment and commercial-free music. SiriusXM Canada offers an
array of content from the most recognized news and entertainment brands as well
as from professional sports leagues including the NHL, NFL, MLB and CFL.

SiriusXM
programming is available on a variety of devices including pre-installed and
after-market radios in cars, trucks and boats, smartphones and mobile devices,
and consumer electronics products for homes and offices. Sirius XM programming
is also available online at www.sirius.ca
and www.xmradio.ca and on Apple, BlackBerry
and Android-powered mobile devices.

SiriusXM
Canada has partnerships with every major automaker and its radio products are
available at more than 3,000 retail locations nationwide. To find out more
about Canadian Satellite Radio Inc. (TSX: XSR), visit our website at www.siriusxm.ca.

To
find out more about Canadian Satellite Radio Holdings Inc. (TSX: XSR), visit
our website at www.xmradio.ca/about/.

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Mike Galipeau

Mike Galipeau

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