Milverton, Ontario (Tuesday March 18, 2014)- Three Time NASCAR Canadian Tire Series Champion Scott Steckly is pleased to announce that he has accepted Parachute’s invitation to return in 2014 as a judge in the annual IS IT WORTH IT campaign.
“I am very honoured to be asked to judge this contest again in 2014,” said Steckly. “With two young children of my own who are fast approaching driving age, I see the benefits of programs like this to help educate youth on the dangers associated with distracted driving. As a professional driver I know it takes 100% of your focus to drive a vehicle and that the results from anything less than 100% can be dangerous and even tragic.”
Teen driver safety is a serious issue among Canadian youth. Motor vehicle crashes are the number one killer of Canadian youth, seriously injuring 26% of young drivers. This puts teens at a higher risk of being killed in a motor vehicle than any other age group. Driver safety focuses on issues such as, but not limited to: distracted driving, driving with excessive speed, careless driving, driving under the influence, etc. The 2014 contest is underway with the deadline for entries on March 31, 2014. Visit isitworthit.ca for details.
The campaign focus is the Canada-wide multimedia competition, offering more than $2,000 in prizes to the best student-created video public service announcements. The PSA and can be in any creative medium youth would like to use (e.g. acting, clay animation, graphics, stop motion photography, etc.)
After a successful 2011-2012 pilot year, the campaign continued for the 2012-2013 school year under the No Regrets peer leadership program and will continue to do so for 2013-14. This year funding has been generously provided by Devon Energy (devonenergy.com). Is It Worth It? and No Regrets are programs of Parachute.
The 2012 entry of Tamar Bresge was chosen to be professionally remade and used as a real PSA! https://www.youtube.com/watch?v=TcmNFCM_WVM
About Parachute: Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.
About Scott Steckly: Scott began racing in the Street Stock division in 1992 and won a championship his first year. There was no turning back then and he has steadily progressed through the ranks. In 2013 Scott and his team won their third NASCAR Canadian Tire Series Championship and hold the record as the only three time winner. Scott has recorded 15 wins, 12 poles, 54 top 5’s and 65 top 10’s in the NCATS since its inaugural year in 2007. He is in year six of his partnership with Canadian Tire Corp. as primary sponsor and is additionally supported by Osram Sylvania, Mobil 1, Erb Group and AW Millwrights. Please visit 22racing.ca, follow on Twitter @ScottSteckly22 or nascarhometracks.com for more information.
For more information about the IS IT WORTH IT? Campaign please contact:
Emily Driscoll/ Coordinator Youth Programs
(647) 776-5118/ edriscoll@parachutecanada.org
For more information about Scott Steckly and the NASCAR Canadian Tire Series please contact:
Linda Jones/ Driven Motorsport Innovations
(705) 730-4044/ Email: ljones@drivenmi.com
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