SAD NEWS: Performance World promoter Larry King has passed away

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TORONTO, ON – Larry King, the promoter of the long-running Performance World Custom Car Show, passed away suddenly on Saturday, October 18.

King’s funeral (his given name was Lawrence Cohen), will take place on Monday, October 20 at 1:30 p.m. at the Steeles Memorial Chapel, at 350 Steeles Ave. West. Click here for additional information and to offer words of condolence.

As part of Inside Track’s role in putting on the upcoming Motorama Custom Car & Motorsports Expo, we had the pleasure of reconnecting with Larry in a consulting capacity. His knowledge of the industry and his talents as a promoter were a huge benefit. On behalf of everyone at Inside Track Communications and Motorama, we are very saddened by the news of Larry’s passing and we offer our deepest condolences to his family and friends.

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