INDIANAPOLIS, IN – The PRI Show, the world’s largest gathering of motorsports professionals, will take place Dec. 12-14 in Indianapolis. Held annually at the Indiana Convention Center & Lucas Oil Stadium, the PRI Show has been the must-attend event for the racing industry since its inception in 1988, serving as the premier platform for innovation, networking, and business development in the motorsports world.
For over three decades, the PRI Show has played a pivotal role in uniting the global motorsports community under one roof. From manufacturers, retailers, and race teams to track operators, sanctioning bodies, promoters, and media, the event brings together thousands of stakeholders from across the world to drive innovation, fuel business growth, and celebrate the passion of racing.
“With a legacy dating back to 1988, the PRI Show is more than just an exhibition, more than just a trade show—it’s the pulse of the motorsports industry,” said PRI President Mike Good. “Whether you’re involved in drag racing, sprints, stock cars, open wheel, or off-road, this event is where business gets done, relationships are built, innovation comes to life, and the future of racing is shaped.”
The 2024 PRI Show will feature:
• Over 1,000 exhibitors across more than 1 million gross square feet of exhibit space showcasing the latest in performance products, equipment, and services.
• Exclusive educational sessions, offering insight on motorsports trends, marketing strategies, and technological advancements.
• Networking events designed to connect professionals from every corner of the industry.
• PRI SIM Racing Arena, expanded this year to 40,000 gross square feet, spotlighting 11 sim racing equipment makers and e-racing series.
• Grand Opening Breakfast starring motorsports and action sports icon Travis Pastrana and hosted by Ralph Sheheen kicks off the 2024 Show.
• PRI Podcast Studio offering top industry podcasters filming and broadcasting.
• Featured Products Showcase highlighting the newest and most popular motorsports products.
• T.O.P.S. HQ (Track Operators, Promoters and Sanctions) presented by MyRacePass.com, the “Headquarters” for track promoters, operators, and sanctioning body leadership and staff.
Further solidifying the PRI Show’s importance to the racing community, several key racing organizations hold their events in conjunction with the show each year, including Women in Motorsports North America (WIMNA), Race Track Business Conference (RTBC), International Council of Motorsports Sciences (ICMS), the American Engine Rebuilder Association (AERA), and many others. This collective presence highlights the event’s role as the central hub for motorsports and underscores the critical role it plays in shaping the future of racing.
A Can’t-Miss Opportunity
For industry professionals across the racing spectrum, the PRI Show offers an unmatched opportunity to make crucial connections that can shape the future of their businesses. With thousands of attendees from all facets of the racing world in attendance, the Show provides exhibitors with the perfect platform to present their latest innovations to a highly targeted and engaged audience.
“The PRI Show is a must-attend event. It’s the only place you can interface directly with all the motorsports industry stakeholders where the focus is strictly on business,” said Chris Douglas, President and CEO of the Edelbrock Group. “Deals are made, experiences are shared, and businesses and products are created. It’s the perfect blend of hardcore business, end of the season celebration, and performance family reunion.”
For race track operators, the PRI Show is an unparalleled opportunity to explore the latest advancements in safety, performance, and facility management. The Show provides a one-stop solution for operators looking to upgrade their venues and improve the racing experience for both competitors and fans.
“If you want to be successful in this business, you need to be at the PRI Show,” said Charles Myers, General Manager, Coastal Plains Dragway. “For us as a race track, it’s really important to see all the manufacturers and be able to get that manufacturers’ support. It really helps us because we get to see what the industry is doing, and when you have a good idea of what the industry is doing, it helps you prepare for the next season.”
All attendees will benefit from hands-on demonstrations, networking opportunities, and a deeper understanding of the motorsports industry’s future. With a focus on business development and innovation, the PRI Show ensures attendees leave with invaluable connections and insights that will fuel their success in the year ahead.
Attendance is open to PRI members, ensuring that this trade-only event remains focused on business growth and professional development. Attendees can look forward to exclusive product unveilings, expert panel discussions, and invaluable networking opportunities.
“The PRI Show continues to be the anchor event for the motorsports world, drawing participants from all sectors of the industry,” said PRI Show Director Karin Davidson. “Whether you’re looking to secure new business partnerships, learn about cutting-edge innovations, or simply connect with others who share your passion for racing, the 2024 PRI Show is the place to be.”
The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk.
To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.
About Performance Racing Industry: Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.
