Montreal February 18th 2015 – Pirelli Canada is excited to launch the new Pirelli® Confidence Plan to consumers in Canada.
This new plan aims to provide consumers with confidence to trial and experience the Pirelli Plus lines of products – tires derived from original equipment product development that are dedicated to the aftermarket – providing maximum driving pleasure without abandoning treadwear.
As of January 1, 2015, the Pirelli® Confidence Plan includes a 30 day trial offer and limited treadwear mileage warranty for consumers who purchase a set of four (4) new Pirelli replacement tires from one of the tire lines below:
TIRE LINE CATEGORY 30 DAY TRIAL LIMITED TREADWEAR
P Zero™ All Season UHP All Season Yes 80,000 km
Cinturato P7™ All Season Grand Touring All Season Yes 110,000 km
P4™ Four Seasons (T-rated) Standard Touring Yes 145,000 km
P4™ Four Seasons (H-rated) Standard Touring Yes 110,000 km
Scorpion Verde™ All Season-SUV/CUV Touring All SeasonYes 105,000 km
If consumers are not satisfied with their new set of Pirelli tires, they can exchange them within 30 days from the original date of purchase.
For complete warranty details and information related to the Confidence Plan, please visit www.ca.pirelli.com
ABOUT PIRELLI: Founded in 1872, Pirelli & C. SpA is the fifth largest tire manufacturer in the world in terms of sales. Present in over 160 countries, Pirelli has 22 manufacturing sites and employs approximately 38,000 people around the world. Pirelli is a leading producer of premium tires due to its commitment to R&D. Successfully competing in motorsport since 1907; Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marquee championships around the world.
Pirelli is recognized as a socially aware corporation that applies sustainable practices in everything from “green performance” products to providing a healthy environment for its workers and their families. The company achieved a perfect score in the FTSE 4 Good Global and European STOXX sustainability index, and has maintained a global sustainability leadership position in the Dow Jones Sustainability World and Europe Indexes for seven consecutive years. Pirelli is the only tire manufacturer to be included in the Global Compact 100 sustainability stock index. In June, the Foreign Policy Association awarded Pirelli Chairman and CEO Marco Tronchetti Provera the 2013 Social Responsibility Award for his ongoing endeavors in sustainability and social responsibility.
Pirelli Tire North America (PTNA) services NAFTA (North American Free Trade Agreement) member countries through its Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, its state-of-the-art manufacturing plant in Silao, Mexico and its New York City, Montreal and Mexico City sales and marketing offices. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications (US, CA, MX) and Agro/Heavy Truck platforms (MX).
For further information please contact:
Pirelli Communications and Media Relations – NAFTA Region
212. 497. 8820 firstname.lastname@example.org
Orazio Mastracchio – Canada PR Manager
+1 514 940-7922 email@example.com
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