NASCAR® and Featherlite Trailers announced today that the Iowa-based company has agreed to extend its long-term partnership with NASCAR. The six-year extension ensures that Featherlite Trailers will be the Official Trailer of NASCAR through 2018. Entering its 13th year as an Official Partner, Featherlite Trailers built its first race car transporter for owner Richard Childress 20 years ago, dating its relationship with the sport back to 1993.
Currently, Featherlite Trailers plays a vital role in facilitating high-quality NASCAR race events each weekend. Ninety percent of NASCAR Sprint Cup Series(tm) and NASCAR Nationwide Series(tm) teams rely on Featherlite transporters to move vital race equipment to every event. Additionally, approximately 10 transporters manufactured by Featherlite Trailers serve as official office and meeting spaces for NASCAR race officials and personnel each weekend across the country.
“Featherlite Trailers is pleased to extend our partnership with NASCAR,” said Terry Carlson, chief executive officer of Universal Trailer Holding Corp. “As a long-time NASCAR partner, Featherlite is committed to the sport and its fans, as well as providing world-class support and services to NASCAR and its race teams.”
In the second half of the 2012 NASCAR season, Featherlite Trailers introduced its newly redesigned custom “T1” NASCAR support and media trailer. The transporter, featuring larger and more efficient work spaces, is utilized by NASCAR broadcast partners at the track each weekend.
“The return of Featherlite Trailers benefits our entire industry, including our tracks, drivers, teams and partners,” said Jim O’Connell, NASCAR chief sales officer. “The extension of this 20-year relationship ensures that our sport will continue to have the most technologically advanced race transporters and meeting spaces, critical to facilitating high quality race events each weekend.”
Featherlite Trailers is a leading designer and manufacturer of aluminum trailers, including specialized 53-foot race car transporters and highly customized specialty trailers for virtually every business purpose. The company also manufactures car, recreation, utility, horse and livestock trailers. Featherlite is part of Universal Trailer Corporation’s family of brands.
About Featherlite Trailers: Featherlite specialty trailers are sold through the company’s corporate headquarters in Cresco, Iowa. In addition, Featherlite has highly diversified product lines offering horse, livestock, car, utility and recreational trailers through an extensive international dealer network. In addition to its “Official Trailer” status of NASCAR, Featherlite is a sponsor of many equine, livestock and motorsports organizations. Featherlite is part of the Universal Trailer Corporation’s family of brands.
From Chris Tropeano / NASCAR Integrated Marketing Communications
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