DAYTONA BEACH, FL – NASCAR Canada today announced a new multi-year partnership with NAPA Auto Parts, a retailer and distributor of automotive replacement parts, tools, and accessories, becoming the Official Automotive Aftermarket Retail Store of the NASCAR Canada Series.
As part of the agreement, NAPA Auto Parts will have a strong presence at every race throughout the NASCAR Canada Series season with fan activations and a dedicated merchandise kiosk at each event. NAPA Auto Parts will also serve as the Official Pace Car partner for the series.
“NAPA is a well-known and trusted name in motorsports, with an established presence in our series. This partnership opens the door to meaningful fan engagement and exciting opportunities throughout the season,” said Alan Labrosse, General Manager of NASCAR Canada.
The partnership also includes race entitlements for two NASCAR Canada Series events, one in Québec and one in Ontario, further strengthening the brand’s connection with racing fans across the country.
“This sponsorship is a natural fit for NAPA Auto Parts, and it firmly positions our leading brand back into car racing circuit in Canada” said John O’Dowd, Vice President Marketing at NAPA Canada.
The multi-year agreement strengthens NAPA Auto Parts’ commitment to Canadian stock car racing. Fans will get their first look at NAPA Auto Parts’ presence on and off the track at the 2026 NASCAR Canada season opener on May 16-17 at Canadian Tire Motorsport Park.
ABOUT NAPA CANADA: NAPA Canada is a leading name in the automotive aftermarket, delivering trusted parts and expertise to keep Canadians moving, from coast to coast. Across the country, close to 600 NAPA Auto Parts stores provide access to over 600,000 replacement parts, accessories, tools, and equipment, supporting the needs of automotive repair facilities, commercial fleet operators, professional technicians and vehicle owners. Known for its reliability, product availability and strong service culture, NAPA is a partner customers can count on. Extending well beyond its stores, NAPA’s network includes more than 2,800 NAPA AUTOPRO and NAPA Auto Care service centres, offering expert maintenance and repair services nationwide. The network also features specialized banners such as NAPA CMAX, focused on automotive paint and collision repair, and Altrom Autocamping, dedicated to parts for European and Asian import vehicles. NAPA Canada is part of the UAP Inc. family, an organization that has been keeping Canada moving for 100 years, driven by a shared commitment to expertise, innovation, and the communities it serves.
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