@MothersPolish •@NHRA •#NHRA •GLENDORA, Calif. (Feb. 9, 2017) — Mothers has entered into an official sponsorship agreement with NHRA to be the official car care products of NHRA, it was announced today. Mothers is known for its quality-crafted formulas of premium polishes, waxes, cleaners and finish care products.
“We are extremely pleased to have Mothers join our NHRA family,” said Brad Gerber, NHRA vice president of sales & chief development officer. “Their focus and dedication to the caliber of their products is something we admire and respect at the NHRA.”
In addition to their official sponsorship, Mothers will be designated as the presenting sponsor of the NHRA’s weekly #WheelsUpWednesday post on all NHRA social media platforms and will present the Mothers Best Appearing Car award which will be awarded to one car at each NHRA Mello Yello Drag Racing Series event. Winners of the Mothers Best Appearing Car award will be presented with a trophy and Mothers car care products during a ceremony at each event.
“It takes teamwork, commitment, drive and talent to compete in the NHRA – all qualities we admire here at Mothers,” said Ken Holland, Mothers marketing director. “That’s why we’re thrilled to be a part of NHRA Championship Drag Racing.”
Mothers is known worldwide for its premium-grade polishes, waxes and cleaners, and offers a broad array of finish care products under its Back-to-Black, California Gold, PowerBall, Professional and Speed lines. Go to www.mothers.com for information on all of these products, along with a host of how to videos and car care tips in the online Mothers Detail Guide at www.detailguide.com and the Wax Forum at www.waxforum.com. Follow us on Facebook at www.facebook.com/mothersusa.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Hot Rod Heritage Series, NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.