RICHMOND HILL, ON ( @mazdacanada ) – The Automobile Journalists Association of Canada (AJAC) announced the category winners from the recent Canadian Car of the Year TestFest event, and Mazda received a number of trophies to add to its shelves. Three Mazda vehicles were entered in three separate categories and, in a huge nod to the value and quality of Mazda’s new SKYACTIV-equipped vehicles, all three were chosen as the winners.
With two wins in the Best New Small Car categories (under $21K and over $21K), the Mazda3 in various forms has earned nine trophies in its ten year history, winning Best New Small Car in 2010 (both categories) and 2012, Best New Sports / Performance Car in 2007, and when the vehicle was first introduced in 2004, Best New Economy Car and Best New Sport Coupe, going on to win overall Canadian Car of the Year.
The Mazda6 is also a repeat winner, having taken the title of Best New Family Car ($22k-$30k) in 2009, Best New Family Car and Best New Station Wagon in 2005, and also winning Best New Family Vehicle in its introductory year in 2004.
“Our goal for the all-new Mazda3 and Mazda6 is to continue to offer consumers nothing less than the best in quality, performance, fuel economy, safety, reliability and value,” said Kory Koreeda, President, Mazda Canada. “Going into such a tough competition and coming out with awards in all three segments entered is proof that the cars in our showrooms tick all the boxes that consumers are looking for today.”
In a competitive field of four Best New Small Car (under $21,000) entries, the all-new 2014 Mazda3 was voted as the best in its category by over 80 AJAC members at the annual TestFest. The Mazda3 Sport was given some intense competition in the Best New Small Car (over $21,000) category by competitors from Ford, GM, and Kia, but managed to impress judges again, making this a small car sweep for Mazda.
The Mazda6, up against diverse competitors in the Best New Family Car (over $30,000) category, which included gasoline, hybrid, and plug-in hybrid vehicles, was also voted as the best in its segment.
Throughout a week of intense vehicle testing, journalists poured over every detail of almost 60 new 2014 model year vehicles in 12 categories, testing on road and track. Vehicles are rated based on a thorough set of characteristics regarding occupant environment, performance, and vehicle dynamics, and weighted based on price and objective data such as fuel economy and safety equipment.
“The core of the Canadian Car of the Year Awards is a thorough, exhaustive, and criteria-driven voting process undertaken by a panel of Canada’s top automotive media. With over 40,000 data points generated by the program and published online at ajac.ca, there’s no single factor that makes any category winner stand out – rather, it’s the vehicle’s execution as an overall package that secures it a win. Factors taken into consideration include fuel efficiency, comfort, safety, performance, styling and value. With a win in every entered category, Mazda’s entries demonstrate leadership in meeting the demands of Canadian shoppers. Our program is unmatched for its thoroughness and credibility– and the Canadian Car of the Year Awards can be taken as a ‘thumbs up’ from Canada’s top auto experts,” said Justin Pritchard, co-chair, AJAC Canadian Car of the Year Committee.
By winning their respective categories at TestFest, the Mazda3, Mazda3 Sport, and Mazda6 automatically become finalists to win the coveted title of 2014 AJAC Canadian Car of the Year, which will be announced in February 2013 at the Canadian International Auto Show in Toronto.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada’s media website at www.media.mazda.ca
In other Mazda news….
Mazda Canada records best November on record
TORONTO, ON – Mazda Canada announced sales for November 2013 today totaling 5,911, marking the best November sales on record in Mazda Canada’s 45 year history. Sales in November increased 13% compared to the previous year.
Sales in November were led by the compact Mazda3, with 3,679 sold, making this the best November sales on record. The all-new 2014 Mazda3, available with the full suite of SKYACTIV Technology, saw sales increase by 34% in November. 72% of all Mazda3s sold in November were equipped with the fuel-efficient SKYACTIV Technology, which also accounted for 73% of all Mazda vehicles sold in the month of November.
With total sales of 1,431 in November, the 2014 CX-5 has now enjoyed ten consecutive months of increased sales, rising year-over-year by 44% and 56% year-to-date compared to 2012.
At the Automobile Journalists Association of Canada (AJAC) Canadian Car of the Year category winners press conference today, Mazda was named as the winner in all three segments entered. Awards were handed out for the 2014 Mazda3, named Best New Small Car (under $21,000), 2014 Mazda3 Sport for Best New Small Car (over $21,000), and the Mazda6 which won Best New Family Car (over $30,000).
“AJAC today has honoured Mazda with three prestigious awards, recognizing the outstanding value and quality that our new Mazda3 and Mazda6 represent to consumers in such a diverse and competitive market,” said David Klan, Senior Director, Sales, Marketing & Regional Operations. “Going into such a tough competition and coming out with awards in all three segments entered is proof that the cars in our showrooms tick all the boxes that consumers are looking for today.”
November Highlights
• CX-5 sales up for ten consecutive months, up 44% for best November ever
• Mazda3 sales jump 34%, best November sales on record
• Mazda2 sales increased by 12% year over year
• Light truck sales rose by 39% over November 2012
• SKYACTIV Technology vehicles accounted for 73% of all sales in November
• Total vehicle sales increased by 13% in November
From Mazda Canada Inc.
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