@nissancanada • @MicraCup • @NissanUSA • Mississauga, Ont. (November 18, 2016) – Nissan announced today its support of The Motorsport Agency’s first-ever Driver Search program, an initiative held by The Motorsport Agency Inc., a company specializing in motorsport talent management and marketing.
The Motorsport Agency launched the 2017 DriverSearch today through an announcement at the SuperNationals 20 karting event in Las Vegas.
The first of its kind in Canada, The Motorsport Agency 2017 Driver Search is open to both Canadian and American participants and will evaluate each applicant’s skills and potential to compete in the 2017 Nissan Micra Cup. The winner willbe awarded a full-fledged crew from Motorsports in Action (MIA) and will be behind the wheel of The Motorsport Agency Inc.’s Micra Cup race car in Canada’s most affordable racing series.
The candidates will be assessed in a variety of ways, including their racing repertoire in the form of a traditional curriculum vitae; then their personal brand as seen through social media; and through in-person evaluation by The Motorsport Agency representatives at major karting events.
“After discussions with multiple racing series, we felt that the Nissan Micra Cup offered the best opportunity for young up-and-coming drivers to easily make the transition from karts to one-make racing, and onwards to wherever their careers progress from there,” said Juliana Chiovitti, head of business and development strategy at The Motorsport Agency. “As a former professional race car driver myself, who comes from a family rooted in racing, I am thrilled to cultivate young talent in the motorsport realm with the 2017 Driver Search program.”
The Motorsport Agency will offer a complete mentorship on all facets of professional racing, including sponsorship management and skills development.
“For the Nissan Micra Cup’s third year, I welcome this extra layer of competition and awareness to the series,” said Jacques Deshaies, promoter of Nissan Micra Cup. “The Motorsport Agency’s 2017 Driver’s Search is something that we as a racing community should rally behind, in order to foster both talent and continued awareness of motorsport in general.”
In order to participate, applicants must possess a valid Canadian or American racing license. To register, visit themotorsportagency.com and click Driver Search. The deadline to register is March 20, 2017. Those who are shortlisted will be contacted by The Motorsport Agency to compete in a lapping event to determine the finalist. The official winner will be announced in May, 2017.
About The Motorsport Agency, Inc.: The Motorsport Agency, Inc. is a North American-based marketing and public relations agency focused on generating sponsorship, strategic partnerships, public relations and social media consumer engagement for clients in the motorsport industry. Learn more at www.TheMotorsportAgency.com.
About the Nissan Micra Cup: Sanctioned by Auto Sport Québec (ASQ) and presented by JD Promotion & Compétition with the support of Nissan Canada, the 2015 Nissan Micra Cup exclusively featured the stock Micra 1.6 S M/T model with minor modifications, including NISMO suspension – to render it race-ready. Unlike most motorsport events, each competing Nissan Micra race vehicle had the exact same specifications, resulting in a competition that truly revealed the most skilled drivers. The 2015 Nissan Micra Cup race vehicles were equipped with the Nissan Micra’s stock 1.6-litre DOHC 4-cylinder engine with dual fuel injection and Twin CVTC (Continuously Variable Timing Control) and stock 5-speed manual transmission. In its inaugural season, more than 25 Nissan Micras competed on each race weekend which included two hours of track time consisting of: a 30-minute trial, a 30-minute qualifying session and two 30-minute races. Young karting drivers, the average Canadian looking for an entry point into motorsport competition, or anyone who wants to experience the rush of adrenaline inherent with racing cars are all well-suited to this series. In summary, the Nissan Micra Cup is for people who are passionate about motorsports, want to experience all the fun and thrills of racing, but without spending staggering amounts of money. For more information on the Nissan Micra Cup, please go to the website www.nissan.ca/micracup.
About Nissan Canada Inc.: Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI directly employs 306 full-time staff across offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC). There are 191 independent Nissan dealerships, 39 Infiniti retailers and 45 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca