MARKHAM, ON – Kubota Canada Ltd. and Ed Hakonson Racing / Team 3 Red jointly announced today that they have entered into an agreement that will see the Kubota brand carried as the primary sponsor on the team’s #3 Kubota Chevrolet in three NASCAR Pinty’s Series races in 2017.
Driver Jason Hathaway will take part in both NPS races at Canadian Tire Motorsport Park (May 21 and Sept. 3) as well in the Choko / Fast Eddie 250 at Delaware Speedway (June 3).
“Kubota has known the Hakonson family from the time we sponsored Cole Pearn in his CASCAR years,” said Rob Allison, National Brand Manager for Kubota. “We have a great relationship with them and their businesses and we felt it would be a great fit for Kubota to have our brand on their car.
“We are always looking for ways to increase our brand’s reach and being in front of race fans is a great way to achieve this,” Allison concluded.
“We are so excited to be partnered with Kubota for our 3 NPS events this season, said Jamie Hakonson, Marketing Manager for E.H.R. / Team 3 Red. “The new paint scheme looks awesome and we are proud to say that we own several Kubota pieces of equipment. We are eager to share our experience and introduce the brand to racing fans on our NASCAR schedule.”
In addition to racing, the #3 Kubota Chevrolet car will make several special appearances at events in Ontario alongside Kubota’s ‘On Tour’ special events vehicle.
“We’ll really make a big splash when both rigs show up at an event,” Allison said. “This is all about keeping our brand in front of the public in a tangible way that’s memorable for everyone in attendance. Watch our website, Kubota.ca, for the appearance schedule.”
About Kubota Canada Ltd.: Kubota Canada Ltd. is the Canadian marketer and distributor of Kubota-branded equipment, including a complete line of tractors up to 150 PTO HP, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles. For product literature or dealer locations, please visit: www.kubota.ca.
About EHR/Team 3 Red: E.H.R/Team 3 Red is a professional Canadian race team competing in the NASCAR Pinty’s Series, APC Series and the Maritime Pro Stock Series. Team Driver Jason Hathaway was named NASCAR Pinty’s Series Most Popular Diver in 2015 and 2016, the only driver in series history to achieve the title more than once. Hathaway is one of only 2 drivers to start each one of the NASCAR races held in Canada and has recorded 8 Series Wins, 34 Top 5’s and 73 top 10’s in his NASCAR Pinty’s Series efforts. Twitter @jasonhathaway3, @ehrt3r. “Like” the team on their Facebook page: Facebook/edhakonsonracing.team3red Instagram: ehrt3r and check out their website at team3red.com.