TORONTO, ON – The Toyota Canada Inc. supported kartSTART (www.kartSTART.ca) program returns and expands in 2012 with the addition of a Quebec-based program hosted by Autodrome St-Eustache on July 10-12, 2012.
The kartSTART program which gives kids an early start on understanding vehicle safety is now in its second year. For 2012, the Ontario program has also found a new home in Sunset Speedway on June 25-27, 2012.
“I am thrilled about all the exciting new activity for kartSTART this year,” kartSTART’s Russ Bond said. “Toyota’s continued support of the expansion of kartSTART is providing more kids their first chance to drive a kart this year, and more families to experience the Toyota Star Safety System™.”
The kartSTART program is an exciting one-day driving course that focuses on the entire family. Kids as young as 10 years old are given their first opportunity to drive a motorized vehicle. “Karts are ideal for kids to get their first driving experience,” Mike Goodyear, Chief Instructor for the kartSTART program said. “After the kids have spent the morning in the karts – with no ABS or traction control – we introduce the entire family to the safety systems that are available in today’s street cars. We use Toyota products, and we not only teach them about Toyota’s Star Safety System, we also demonstrate the systems for them – it is something the whole family benefits from,” Goodyear said.
With the Toyota Star Safety System standard in every new Toyota vehicle, Toyota is committed to engineering some of the safest vehicles on the road,” said Sandy Di Felice, Director, External Affairs, Toyota Canada Inc. “More than this, Toyota continues to support community programs that focus on safe driving, so we are pleased to sponsor kartSTART once again this year as the program expands into Quebec.”
To register for the kartSTART program in Ontario or Quebec, please visit www.kartSTART.ca and sign up online. Simply pick a date and location and hit ‘register’.
For more information on kartSTART, please visit www.kartSTART.ca or email firstname.lastname@example.org
About kartSTART: KartSTART is a unique family driving education program that is designed to give teenagers and their families a true – real world – understanding of the physics behind driving a motorized vehicle. The goal at kartSTART is twofold: firstly, to give young drivers their first experience behind the wheel, and secondly; to give the entire family a better understanding of current vehicle safety systems operate. The one-day kartSTART course gives youngsters – 12 and up – a driving experience in vehicles that fit them: go-karts. Expert instructors give new drivers a clear understanding behind the physics and dynamics of driving a motorized vehicle in a closed course environment.
In addition, the families that attend our kartSTART program are mentored in the latest safety developments in passenger vehicles. kartSTART uses Toyota to demonstrate the operation of Toyota’s onboard Toyota Star Safety System. This gives the entire family a better understanding of how to make the most of these technologies which are standard across the entire Toyota lineup.
About Toyota Canada Inc: Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.