#NCATS • #NCATSmpd • @CBRT25 • @JOEYMCCOLM • #NASCAR – TORONTO, ON – Canada’s Best Racing Team (CBRT) driver Joey McColm hasn’t slowed down one bit since his last race at Kawartha Speedway on September 20.
Finishing eighth in overall point standings, with five top ten finishes in the 2014 season, McColm has continued to prove himself as a strong racer in the NASCAR Canadian Tire Series while simultaneously becoming a favourite driver among race fans across Canada.
McColm’s commitment to his fans certainly didn’t go unnoticed at the track, where he was often seen engaging with fans after races, despite some less than favourable finishes. Children walked away with smiles on their faces, clutching an autographed hat, poster, or if they were at the Victoria Day SpeedFest race, a signed piece of McColm’s car.
Strong marketing efforts from CBRT highlighted the importance of fan engagement via social media channels (using the hashtags #CBRT25), ensuring that major sponsors such as: PartSource / The Toronto Maple Leafs, TSC Stores, Mobil 1, Canada’s Best Store Fixtures, Espar, MV1 and Arlon gained maximum exposure.
When asked about his passion for racing, McColm stated, “I was (and still am) a race fan long before I was a driver. I remember meeting my racing heroes and cheering for them on race day. Now that I have the opportunity to provide similar experiences to my own fans, I wanted to focus on new and exciting ways for fans to engage with and be a part of Canada’s Best Racing Team. I can’t do what I do without the support of my fans, my racing family.”
As the season comes to an end, Canada’s Best Racing Team and McColm are full speed ahead, already focusing on the upcoming 2015 season. Many exciting projects are in the works, all of which maximize CBRT’s interactions with fans, both online and face-to-face. The next year is bound to be full of exciting racing, events and more!
NASCAR HOME TRACKS MOST POPULAR DRIVER AWARD: The Most Popular Driver Award is a fan-based initiative that helps drivers connect with their fans. McColm’s high level of fan engagement throughout the season has made him a strong candidate to win the covenant award.
Fans can vote once per day online for the Most Popular Driver Awards by visiting www.NASCAR.com/mostpopulardriver. Voting is open and runs through Sunday, November 16, 2014. The winners will be announced at the 2014 NASCAR Nationwide Series and NASCAR Camping World Truck Series Awards.
Current friends, fans, sponsors and supporters of CBRT are encouraged to get involved, and generate excitement and awareness about the contest. The contest provides an excellent marketing platform to increase engagement between fans, customers, and key stakeholders, in addition to generating increase publicity throughout the duration of the contest and for the winner once the contest is over. Use the hashtags #NCATSmpd, #NASCAR, and #CBRT25 to spread the news, and help Joey McColm win Most Popular Driver!
ABOUT CANADA’S BEST RACING TEAM: Canada’s Best Racing Team (CBRT) is a Canadian company established in 2013 that fields a team in the NASCAR Canadian Tire Series, with driver Joey McColm. CBRT is the leader in marketing solutions; promoting excellence, integrity, and improving environmental sustainability in auto racing.
Visit www.canadasbestracingteam.com for more information.
Prepared by Jessica Kline, Backwoods Promotions Inc.