TORONTO, ON – At the recent Toronto Motorama Custom Car & Motorsports Expo, veteran racer Junior Farrelly unveiled his new sponsors – Berne Workwear and Peavey Mart – in the Racing Zone area of the show.
And as the 2023 Ontario short track season is set to commence, Farrelly and Inside Track Motorsport News are excited to announce a new partnership that will see The Official Publication of Canadian Motorsport partner with Farrelly in all of his racing ventures.
The Guelph, Ontario racer is planning an ambitious schedule this season that will see his return to full-time competition on the ‘United Racing APC Late Model Series’ in addition to three different touring series. Farrelly will make several starts with the Can-Am Midgets and Great Lakes Legend Series and also plans on defending his Late Model Championship at Full Throttle Motor Speedway.
“It’s a great connection. They’re the Canadian motorsports authority,” said Farrelly of his new sponsorship relationship with Inside Track. “It’s the magazine that everybody turns to for news and to know what’s going on in Canadian racing. It’s very exciting for me and it’s also beneficial for our team and sponsors. We had discussions about how we could help each other. We’re committed to promoting each other so that we can create exposure and awareness for everyone involved.”
Speaking on behalf of Inside Track Motorsport News, co-publisher David Weber said, “In addition to being an accomplished racer, we’re all very impressed with the way Junior is running his entire program. He’s passionate, professional and has a great sense for what it takes to achieve his partners’ goals. We’re excited to be associated with someone like Junior, who will represent our brand on several prominent tours and at many of the tracks we feature in the magazine.”
In addition to being represented on Farrelly’s race cars, driving suit and included in his promotional efforts, Inside Track will support Farrelly financially and with an ad presence in the magazine and on its online properties. The two parties will also work together on promotions at the track and other venues.
“I’ll be an ambassador for the magazine, and I’ll make myself available for some of Inside Track’s promotions, where possible,” continued Farrelly. “It’s all very new but we’ll grow and develop with each other and capitalize on the strategic alliance with one another’s platforms.”
David Weber continued, “Following a difficult few seasons due to the pandemic, the Inside Track team is really looking forward to getting back out and reconnecting with the racers and fans, at the tracks. We’re rebuilding our team, reincorporating several key members who we lost during COVID, and we’re pleased to be working with people like Junior Farrelly to educate the racing community about what Inside Track is in 2023.”
For more information on Inside Track Motorsport News, go to InsideTrackNews.com. Junior Farrelly is on the web at JrFarrellyMotorsports.com.
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