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Hardcore Pawn’s Seth Gold Named the Official Pace Car Driver for the Quicken Loans 400

Wally Nesbitt by Wally Nesbitt
May 28, 2013
in Breaking News
0

Seth Gold, star of television's Hardcore Pawn, will drive the pace car for Michigan Speedway's NASCAR Quicken Loans 400.

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BROOKLYN, Mich. (May 28, 2013) – Seth Gold will drive the 2013 Ford Fusion Energi pace car at the 2013 Quicken Loans 400 on June 16. Gold will lead the field to the green flag for the Quicken Loans 400, which begins at 1 p.m.

MIS President Roger Curtis drove the pace car to American Jewelry and Loan to give to give Gold a sneak peek of the car and walk him through his driving duties. Fans can see more about that visit at http://bit.ly/1434btH.

“Being born and raised in Michigan, I’m absolutely thrilled to be driving this Ford at the Quicken Loans 400. Roger and his staff have been great and I cannot wait to see be a part of the great NASCAR tradition at Michigan International Speedway, it’s going be an awesome event!”

Gold, his father Les Gold and sister Ashley Broad are the stars of ‘Hardcore Pawn’, a show about the family-owned pawn business located on Detroit’s Eight Mile Road. The show gives an inside look at the operations of American Jewelry and Loan, a pawn shop that first opened in 1978.

The Quicken Loans 400 is on Father’s Day, so the entire Gold family will be at MIS to celebrate.

“It was fun meeting the Gold family and we’re pleased they’ll be our guests at MIS for the NASCAR weekend,” Curtis said. “While our businesses aren’t exactly the same, the Golds have a customer-focused and family-first philosophy that resonates with us at MIS. And Seth has a great marketing mind and he understands the power of NASCAR.”

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Gold is a 2003 graduate of the University of Michigan and has worked at American Jewelry and Loan since earning his degree. Despite initially pursuing a career in the medical field, he decided to change his focus to the family business. Although respectful of the business his father has perfected over the past 40 years, Gold never hesitates to point out to Les where there’s room for improvement.

Seth Gold prides himself on bringing a modern, corporate structure to this family business, which often drives Les crazy. Seth Gold is meticulous and pragmatic, whereas Les Gold is spontaneous and shoots from the hip.

Fans of the show and the speedway will be in for an even bigger treat. One lucky NASCAR fan will be driving home from the Pure Michigan 400 NASCAR Sprint Cup Series race at MIS on Sunday, August 18, in the official pace car. The plug-in hybrid is part of a partnership between four awesome Michigan-based companies: Michigan International Speedway, Quicken Loans, Pure Michigan and Ford.

Visit www.mipacecar.com for your chance to win the MIS pace car. Online entries can be submitted until July 18. One winner will be drawn monthly as a finalist.

About Michigan International Speedway: Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

Tickets are on sale at http://www.MISpeedway.com or by phone at 800-354-1010.

Keep up with Michigan International Speedway via Twitter @MISpeedway or on Facebook at www.facebook.com/MISpeedway. Android and iPhone can now download Discover MIS, the official app of MIS, on Google Play and iTunes.

Join our Mobile Fan Club by texting MISCLUB on a Sprint Handheld or other mobile device to 69050. Standard text message rates may apply.

2013 Michigan International Speedway Schedule

Saturday, May 18             Michigan Wine and Beer Fest presented by Experience Jackson

Friday, June 14                  ARCA Racing Series presented by Menards and Sprint Cup Qualifying
Saturday, June 15            NASCAR Nationwide Series Alliance Truck Parts 250
Sunday, June 16               NASCAR Sprint Cup Series Quicken Loans 400

Friday, Aug. 16                  NASCAR Sprint Cup Series Practice and Qualifying
Saturday, Aug. 17             NASCAR Camping World Truck Series Michigan National Guard 200
Sunday, Aug. 18                NASCAR Sprint Cup Series Pure Michigan 400

MEDIA CONTACT:
Brad Kuhbander, Manager of Media Relations, 517-592-1204, bkuhbander@MISpeedway.com
Cyndee Harrison, American Jewelry and Loan, 313-410-2343, cyndee@pawndetroit.com

From: Brad Kuhbander | Manager of Media Relations | Michigan International Speedway

12626 U.S.Highway 12 | Brooklyn, MI  49230

Office: 517.592.1204   |   Mobile: 816.507.1294  |    E-Mail bkuhbander@mispeedway.com 

800.354.1010 TICKET HOTLINE | Visit us at MISpeedway.com

– OUR VISION:  TO CREATE LASTING MEMORIES FOR EVERY PERSON, EVERY TIME.

{fcomment} 

Tags: Hardcore PawnMichigam SpeedwayMichigan International Speedwaymichigan SpeedwayMISmotorsportmotorsportsNASCARNASCAR Sprint CupQuicken LoansQuicken Loans 400racingSeth GoldSprint CupSprint Cup Racingstock carstock car racing
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Wally Nesbitt

Wally Nesbitt

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