Inside Track Motorsport News
  • News
    • Breaking News
    • Press Releases
    • Results & Points
    • Industry News & Products
    • Driver & Team Releases
  • Videos
  • Galleries
  • Features
  • Streetwise
  • Current Issue
No Result
View All Result
Subscribe
  • News
    • Breaking News
    • Press Releases
    • Results & Points
    • Industry News & Products
    • Driver & Team Releases
  • Videos
  • Galleries
  • Features
  • Streetwise
  • Current Issue
Subscribe
Inside Track Motorsport News
No Result
View All Result

Continental Aligns Its North American Automotive Aftermarket Products With The Company’s Global Expertise

ContiTech Media by ContiTech Media
November 7, 2018
in Industry News & Products
0
5
SHARES
159
VIEWS
Share on FacebookShare on Twitter

LAS VEGAS, Nevada, (October 30, 2018)- Technology company Continental is carrying out a brand shift in the drive system aftermarket. Capitalizing on a familiar worldwide brand, Continental’s North American automotive aftermarket business is now aligning its product line with the company’s global technologies and expertise.

Using the Continental OE Technology Series (OETS) Multi V-Belt as the centerpiece of the initiative, Continental also will promote its expertise on all of its belts, hoses, tensioners and timing kits. Rolf Sudmann, who is responsible for the aftermarket business for drive systems at Continental, explains why that makes sense: “The automotive innovations of today are the future of the aftermarket business tomorrow. Thanks to our corporation-wide synergies, our customers can have confidence in our ability to promptly adapt current OE trends to the special needs of the aftermarket. That means we can offer demand-driven solutions that will prove a hit for distributors and professional repair technicians.”

“The transition is part of our strategy to continuously energize and associate our North American products and services with our global automotive expertise,” said Dave Wenger, marketing manager, Continental aftermarket programs for North America. “Continental has a global reputation as the ultimate in technology, quality and reliable service, and the evolution to a uniform product image worldwide will strengthen our Continental brand even further and create a high level of acceptance along the distribution chain.”

Leading the transition will be the straight ribbed belt from the helicog, staggered profile belt. The belt has been reconstructed to align with Continental’s original equipment belt. “One of the many advantages of the strong Continental brand is the ability to expedite well-defined solutions faster,” explained Wenger. “Being under the umbrella of “One Continental” allows us to share and communicate resources and knowledge among all businesses, increase focus on product development, and expedite innovative products to the automotive aftermarket, faster.”

In addition, Continental aftermarket products will follow a new, consistent packaging design and appearance that will be the same for all regions worldwide. This new packaging will be on display at the Continental booth (#2626) at AAPEX 2018. Distributors will benefit from the new design because they can now distribute all aftermarket parts for automotive drive components from Continental under the same brand which will ensure greater clarity on the shelf.

A new North American advertising campaign is being launched as part of the concurrent initiatives to promote Continental’s expertise, technologies and synergies worldwide.

RelatedPosts

Thermo-Tec Boosts Support For Grassroots Racing In The USA

Thermo-Tec Boosts Support For Grassroots Racing In The USA

February 1, 2022
Thermo-Tec partners with HOONIGAN once again for their 2021 SEMA Burnyard Show

Thermo-Tec partners with HOONIGAN once again for their 2021 SEMA Burnyard Show

October 25, 2021

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2017, Continental generated sales of €44 billion and currently employs more than 243,000 people in 60 countries

CONTACT:

John Hymers/ ContiTech Canada, Inc.- Division ContiTech of Continental

Mailing Address:

ContiTech Canada, Inc.

6711 Mississauga Rd., Suite 301

Mississauga, ON  L5N 2N3

Canada

Tel:           905-366-2025

Fax:          1-800-345-7510

E-Mail:     john.hymers@contitech.ca

Website:  www.contitech.ca

 

North America Contacts

Anthony DiGiacobbe/ Marketing Communications Director- Continental North America

703 S. Cleveland-Massillon Road

Fairlawn, OH 44333

Phone: (330) 664-7124

Mobile: (330) 646-3807 Anthony.digiacobbe@contitech.us

Henry J. Inman/ Communications Consultant- Continental North America

Phone: (330) 571-7727 Henry.inman@contitech.us

 

Tags: automotive accessoriesautomotive beltsautomotive partsautomotive productsautomotive supplierscontinentalContinental beltsContiTech
Share2Tweet1
ContiTech Media

ContiTech Media

You May Also Like

Thermo-Tec Boosts Support For Grassroots Racing In The USA
Press Releases

Thermo-Tec Boosts Support For Grassroots Racing In The USA

February 1, 2022
Thermo-Tec partners with HOONIGAN once again for their 2021 SEMA Burnyard Show
Industry News & Products

Thermo-Tec partners with HOONIGAN once again for their 2021 SEMA Burnyard Show

October 25, 2021
Industry News & Products

Thermo-Tec Automotive, Inc. Launches Revamped New Website

June 23, 2021
Industry News & Products

Drag Strips And eBay Motors Form Industry Pioneering Partnership

June 16, 2021
Industry News & Products

Continental Celebrates 150 Year Anniversary

April 13, 2021
Industry News & Products

Transit Launches TMC Shock Absorbers.

March 25, 2021
Next Post

Canadian J.P. Josiasse in the hunt for PASS South title at Hickory

Discussion about this post

Popular This Month

Scotia Speedworld Announces 2023 Schedule

Scotia Speedworld Announces 2023 Schedule

February 24, 2023
Dave Mathers’ Motion Motorsport Report – May 16, 2023

Dave Mathers’ Motion Motorsport Report – May 16, 2023

May 16, 2023
Flamboro Speedway Releases 2023 Schedule

Flamboro Speedway Releases 2023 Schedule

February 1, 2023

Featured Ads

Inside Track Motorsport News

From local grassroots racing to Canadian touring series and the Canucks who compete on the international stage, Inside Track Motorsport News is the leader in terms of timely, in-depth and thought-provoking coverage of the motorsports that matter to Canadians.

Corporate

  • About ITMN
  • Frequent Questions
  • Newsletter
  • Contact Us

Advertising

  • Magazine Advertising
  • Web Advertising
  • Marketplace

Magazine

  • Subscribe
  • Renew
  • Change of Address
  • Gift Subscription
  • Returns and Refunds
  • Privacy Policy
  • Terms & Conditions

© 1997-2023 Inside Track Motorsport News. All Rights Reserved.
Please do not replicate images or take columns from this website for use on another without permission of the author.
Designed and developed in Adelion Studio

Subscribe
  • News
    • Breaking News
    • Press Releases
    • Results & Points
    • Industry News & Products
    • Driver & Team Releases
  • Videos
  • Galleries
  • Features
  • Streetwise
  • Current Issue
No Result
View All Result

Welcome Back!

Login to your account below

Forgot Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?