#NCATS • #NASCAR • @EThiering • @CBRTinc • @JoeyMcColm • TORONTO, ON – Shortly after announcing its Trans Am Series debut, Canada’s Best Racing Team (CBRT) pulled another surprise from their helmets by introducing Erica Thiering from Sherwood Park, Alberta, to the team. Thiering will be racing in the NASCAR Canadian Tire Series alongside teammate and General Manager of the team, Joey McColm.
“We are very proud to announce the addition of Erica to CBRT. We continue to develop a winning team for our partners to help propel their brands both on and off the track and in a new and interactive manner. Erica is a great fit with her winning personality and drive to be a leader. She will be a welcome addition to our team of professionals,” says Bud Morris, Team Owner.
Thiering began her racing career in 2007 in feature stocks, progressing quickly to the NASCAR Whelen All American Series. In 2014, she debuted in the NASCAR Canadian Tire Series and had two top-10 finishes in the season. As a five-time NASCAR Whelen All American Series Provincial Champion, Thiering is full speed ahead for the 2015 NCATS season.
During a time where more and more female athletes are pushing traditional stereotypes, it seems fitting to highlight the importance and need to support women in the racing industry.
“As a forward thinking team focused on creating awareness about important world issues such as sustainability in auto racing, introducing a female driver fit perfectly with our team’s core values. There is no doubt that the fan base at racing events across Canada is diverse, and with an increasing number of female fans. CBRT is proud to support a racer and role model who isn’t afraid of breaking barriers and challenging old-fashioned stereotypes. The time for change in the industry is now, and we couldn’t be happier to be the catalyst for that change,” says McColm, General Manager.
When asked about her thoughts on joining CBRT, Thiering said, “I’m proud to join a team that is focused on their engagement with fans, and on building strong relationships with their partners. This is an opportunity for me to continue improving as a racer, while striving for new achievements, such as rookie of the year. The 2015 season is going to be a wild ride and I can’t wait to see all of my fans and supporters at the track!”
With the first NCATS race set for May 17 at Canadian Tire Motorsports Park, the team is full speed ahead with preparations for the season, including additional announcements and surprises coming soon!
ABOUT CANADA’S BEST RACING TEAM: Canada’s Best Racing Team (CBRT) is a Canadian company established in 2013 that currently fields teams in the NASCAR Canadian Tire Series and Trans Am Series. CBRT is a highly competitive team of professionals who are invested in the cars and drivers they put on the track. Committed to environmental responsibility, CBRT is a pioneer of sustainability in auto racing, while simultaneously promoting excellence, integrity, and loyalty to their fans. As a leader in marketing solutions, CBRT focuses on strategic partnership, activation planning and execution using social engagement strategies and relationship enhancing experiences to strengthen the connection between brands and their customers.
FOR MORE INFORMATION ABOUT CANADA’S BEST RACING TEAM VISIT: www.canadasbestracingteam.com
MEDIA INQUIRIES: Jessica Kline, Backwoods Promotions Inc. // E-mail: jessica@backwoodspromo.com // Phone: (905) 941-5377, Toll Free (888) 508-1988
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