TORONTO (July 3, 2019)- —This weekend, a movie premiere and a sports car race will both benefit Alzheimer’s research at Toronto-based Baycrest Foundation. While the two events may seem like an unusual combination, they are connected through their efforts to raise awareness about Alzheimer’s.
When the #23 Fast MD Racing Audi RS3 LMS arrives at Canadian Tire Motorsport Park this weekend, the names and hometowns of 49 people will be on the car. All of them have or had Alzheimer’s Disease, and the names are one way that Racing to End Alzheimer’s is raising money to fund the care and fund the cure.
The #23 Audi competes in the TCR class of the IMSA Michelin Pilot Challenge Series. Every supporter who makes a $250 donation to Racing to End Alzheimer’s can add the name and hometown of a loved one affected by Alzheimer’s to the race car, and the goal is to have the Audi covered in names by the end of the season. It is a remarkable way to honor someone while continuing to fund care and research.
While the team is preparing to race, filmmaker Perry King will be preparing for the Canadian premiere of “The Divide,” a movie that chronicles a family’s personal journey with Alzheimer’s. Racing to End Alzheimer’s and FEL, the production company behind the event, have partnered for the Canadian movie premiere to benefit Baycrest Foundation, which provides crucial funding to Baycrest Health Sciences in support of programs and services that promote excellence in care, research, education and innovation in brain health and aging.
The Canadian premiere of “The Divide” will be held at Hotel X in Toronto on Friday, July 5. Ticket sales and a silent auction will support Baycrest Foundation. Ticket options include access to a VIP afterparty with Perry and select cast and crew as well as a weekend of hospitality and racing action at Canadian Tire Motorsport Park alongside the team.
Information about the premiere of “The Divide,” including all ticket options, can be found online.
Racing to End Alzheimer’s was founded in 2017 by Phil Frengs. His company, Legistics, is a longtime motorsports sponsor, but when his wife Mimi was diagnosed with early-onset Alzheimer’s, Frengs realized that a race car could be more effective if it had more than just company logos on it. The first year, Racing to End Alzheimer’s raised $43,500. The donations more than doubled in 2018, totaling over $100,000. Each year, 100% of the proceeds are donated. Previous recipients were The Cognitive Health Clinic at the UCLA Medical Center and the Nantz National Alzheimer Center at Houston Methodist Hospital. Now, Baycrest Foundation joins the lineup as a beneficiary. Learn more about Racing to End Alzheimer’s or donate to remember your loved one on their website.
Beth Dolgner
Public Relations
Racing to End Alzheimer’s
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