INDIANAPOLIS, IN – The Performance Racing Industry (PRI) Show, the world’s premier motorsports trade event, returns to Indianapolis December 12-14, continuing its longstanding role as the motorsports industry’s central meeting place. Each year, the PRI Show draws thousands of industry leaders, professionals, and enthusiasts from around the world, creating an unmatched hub for innovation, education, and networking.
What sets PRI apart is its ability to bring the entire motorsports community together in one place, with numerous affiliated events taking place alongside the Show. By bringing together diverse motorsports professionals and organizations, PRI continues to serve as a dynamic industry convener, fostering collaboration and growth across all levels of motorsports.
This year’s lineup continues the tradition, featuring specialized events and conferences that have become essential gatherings within the industry, strengthening PRI’s position as the cornerstone of the motorsports community.
“The PRI Show is unique in its ability to bring together not only industry professionals but also key organizations that shape the future of motorsports,” said PRI President Mike Good. “Our partnerships are integral to fostering collaboration and advancing the industry. By aligning with these influential events, we’re able to address the needs and challenges of the motorsports community, creating a stronger, more connected industry for all.”
Among these events is Women with Drive – Driven by Mobil 1 (WWDIV), a gathering of the most successful and influential people in motorsports that supports and promotes female professionals in motorsports. Through keynote speakers, panels, and discussions with global industry leaders, WWDIV provides a vital platform for empowering women to lead and succeed in all areas of the motorsports industry. “If you’re going to be in the motorsports industry, you should be at the industry racing show,” said Cindy Sisson, Executive Director of Women in Motorsports North America, the organizer of Women with Drive. “Holding our event in conjunction with PRI helps create a place where women in motorsports can find the support and resources they need to thrive.”
The Race Track Business Conference (RTBC) brings together track operators, promoters, and motorsports business professionals to discuss the latest trends, challenges, and solutions within the venue management sector. The RTBC fosters collaboration among track owners and industry leaders and plays a critical role in shaping the future of racetrack operations. “It’s important for our attendees to have the opportunity for networking, collaboration, and learning,” said Tim Frost, Publisher of the National Speedway Directory, host of the RTBC. “Having a business-related conference in conjunction with a trade show experience like the PRI Show exponentially increases the value of attendance.”
The AERA/Engine Performance Industry Conference (EPIC) is a key event for builders, machinists, and engineers to explore cutting-edge engine technology. With hands-on demonstrations and expert-led discussions, AERA/EPIC is a vital part of the Show for anyone in the engine and machining sectors. “The PRI Show is a great place for our members to exhibit and an opportunity for engine builders to gain knowledge and information,” said AERA Vice President Steve Fox. “The industry needs the engine technical information shared at PRI, and it gives AERA members an opportunity to network with other professionals in the industry.”
Additionally, the International Council of Motorsports Sciences (ICMS) convenes its annual Congress during PRI Show week, gathering medical professionals, track safety experts, and industry representatives to discuss advancements in motorsports safety and injury prevention. The ICMS collaboration underscores PRI’s ongoing commitment to promoting safety within the industry. “Safety and medical professionals are continuous learners, and no other event offers the quality content and lineup of presenters to our attendees,” said Executive Director Tom Weisenbach. “The PRI Show is integral in bringing the entire motorsports industry together in one place. There’s no other event like it.”
The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.
To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.
About Performance Racing Industry: Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.
