@Johnsonville • @MotoramaShow • TORONTO, ON • Over the years, the main stage at the Canadian Motorsports Expo has been a focal point of the show. Featuring celebrity Q&As, autograph sessions, media announcements, discussion panels, awards presentations and more, it is a constant hive of activity during all three days of the show. The vast majority of photos and videos taken during the show are captured by cameras aimed squarely at the stage.
This year, for the inaugural Motorama Custom Car & Motorsports Expo, the high-profile stage will be sponsored by Johnsonville Sausage. Already the most popular brand of sausage in the US, Johnsonville sausages are available in 30 other countries around the world, including Canada.
The Motorama Custom Car & Motorsports Expo takes place March 13, 14 & 15 at the International Centre, across from Toronto’s Pearson International Airport.
In addition to having a giant, 30’ x 10’ custom-designed banner displayed on the Johnsonville Stage throughout all three days of Motorama, the company will further highlight its presence at the show by presenting a 20’ x 40’ booth, adjacent to the Johnsonville Stage, from which its representatives will distribute discount coupons and delicious samples of its world-famous sausages, discuss their products, and display some of the stock cars that Johnsonville sponsors in Canada, including the NASCAR Canadian Tire Series Johnsonville / BDI Ford co-driven by series veterans Kerry Micks and Mark Dilley.
“Johnsonville is involved in Canadian motorsports because it gives us a great opportunity to connect directly with racing fans, which we’ve identified as one of our core target consumer groups,” said Brad Martin, Managing Director Canada for Johnsonville Sausage. “Our products fit well with the experience of getting outdoors, at a racetrack, and enjoying good food and good times with friends and other racing fans. We’re excited about sponsoring the Johnsonville Stage at Motorama because the show attracts an audience that we’re eager to interact with, at a time when everyone’s getting excited about the upcoming season.”
Speaking on behalf of Motorama, Mike Galipeau said, “We are very happy that Johnsonville is taking such a high-profile sponsorship role at this year’s Motorama show. Last year, Brad and his team had a booth near the stage during the Canadian Motorsports Expo, so they got a firsthand look at how busy it is and all the neat things that go on there.
“Johnsonville is a fantastic supporter of Canadian motorsports and we encourage everyone who comes to Motorama to enjoy the many events that will take place on the Johnsonville Stage. And while they’re there, try some of their great sausages and grab a store coupon. We encourage everyone to support Johnsonville and all of the companies that make Motorama and Canadian motorsports possible when they’re making their buying decisions.”
The schedule of events for the Johnsonville Stage – including times and participants for the celebrity Q&As, autograph sessions, media announcements, discussion panels, awards presentations and the other events – will be published in the weeks leading up to the show at www.MotoramaShow.com.
ABOUT JOHNSONVILLE SAUSAGE: Founded in 1945 by Ralph F. and Alice Stayer, Johnsonville is the most popular brand of sausage in the United States, and is available in 30 other countries, including Canada. The company’s headquarters are in Sheboygan Falls, Wisconsin. Their award-winning product lines include Brats, Italian, Smoked, Breakfast, and Snack sausages. More information about Johnsonville products and recipes featuring the products can be found at www.johnsonville.com.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The inaugural MOTORAMA show takes place March 13, 14 & 15, 2015 at Toronto’s International Centre, adjacent to Toronto’s Pearson International Airport. With a footprint of almost a quarter-million square feet, the show will be Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including sponsorship and exhibitor opportunities, schedules and more, call (416) 962-7223, or email info@MotoramaShow.com. The show’s website is located at www.MotoramaShow.com.
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