New York, April 1, 2015 – For the second year in a row, Pirelli has scored highest in the Performance Sport segment in the J.D. Power 2015 Original Equipment Tire Customer Satisfaction StudySM. Pirelli achieved an index score of 693 for the Performance Sport segment in the study, which analyzes consumer satisfaction with original equipment (OE) tires.
To mark this achievement, today J.D. Power presented the award to Pierluigi Dinelli, Chairman and CEO for Pirelli Tire North America.
“It is a true honor to be recognized once again as the highest ranked tire in the Performance Sport segment in this year’s J.D. Power OE study. We’re thrilled that Pirelli tires have received that vote of confidence from consumers in North America, where we have been strongly committed to bring Pirelli’s trademark R&D, technology and premium quality into products that are relevant for their driving needs and the market,” said Pierluigi Dinelli, Chairman and CEO for Pirelli Tire North America. “Our growing leadership in North American motorsports, particularly the Pirelli World Challenge, alongside our Formula One partnership and the exciting newPirelli GP Experience, is the backbone of why we excel in this Performance Sport category. Testing and developing tires for the most demanding conditions allows us to transfer these improvements and increased performance functionality straight back to consumers.”
Pirelli has come in first for the Performance Sport segment four out of the last six years (achieving the highest score in 2015, 2014, 2012 and 2010). This speaks to Pirelli’s strength and leadership of the premium and ultra-high performance (UHP) tire markets in North America, where Pirelli tires are increasingly the first choice as original equipment for US manufacturers Cadillac and Ford; as well as Aston Martin, Bentley, BMW, Ferrari, Lamborghini, Maserati, Mercedes, and Porsche.
The 2015 Original Equipment Tire Customer Satisfaction Study is based on responses from approximately 29,000 original owners of 2013 or 2014 model-year vehicles. The study was fielded in November and December 2014.
Founded in 1872, Pirelli & C. SpA is the fifth largest tire manufacturer in the world in terms of sales. Present in over 160 countries, Pirelli has 22 manufacturing sites and employs approximately 38,000 people around the world. Pirelli is a leading producer of premium tires due to its commitment to R&D. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marquee championships around the world.
Pirelli is recognized as a socially aware corporation that applies sustainable practices in everything from “green performance” products to providing a healthy environment for its workers and their families. The company achieved a perfect score in the FTSE 4 Good Global and European STOXX sustainability index, and has maintained a global sustainability leadership position in the Dow Jones Sustainability World and Europe Indexes for seven consecutive years. Pirelli is the only tire manufacturer to be included in the Global Compact 100 sustainability stock index. In June, the Foreign Policy Association awarded Pirelli Chairman and CEO Marco Tronchetti Provera the 2013 Social Responsibility Award for his ongoing endeavors in sustainability and social responsibility.
Pirelli Tire North America (PTNA) services NAFTA (North American Free Trade Agreement) member countries through its Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, its state-of-the-art manufacturing plant in Silao, Mexico and its New York City, Montreal and Mexico City sales and marketing offices. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications (US, CA, MX) and Agro/Heavy Truck platforms (MX).
For further information please contact:
Pirelli Communications and Media Relations – NAFTA Region
212. 497. 8820 email@example.com