@NexenEurope • @MercedesCup • Seoul, South Korea, June 15, 2015 – Nexen Tire announces that Ho-Chan Kang, President of Nexen Tire, presented the runner-up, Viktor Troicki, at the ‘MercedesCup’ with the second place trophy on June 14.
Nexen Tire is an official sponsor of the ‘MercedesCup’ with a two-year premium sponsorship lasting until 2016.
“By presenting the second place award winner at the ‘MercedesCup,’ one of the most popular sporting events in Europe, we are expecting to step forward in building a strong relationship with customers in Europe. In particular, it was a great opportunity to take part in the MercedesCup award ceremony for the first time as an official sponsor and to bring positive effects in brand awareness of Nexen Tire in the European market,” said Nexen Tire. The company added, “We also had a chance to strengthen our relationship with dealers in Europe, by inviting them to Stuttgart to share our vision and watch the ‘MercedesCup’ game together. We will consistently strengthen our various sports marketing activities in Europe to reach out to more European customers and raise brand value among them.”
The ‘MercedesCup’ took place from June 6 to 14 at Tennisclub Weissenhof in Stuttgart, Germany, and the award ceremony was held after the finals on June 14. The world’s most popular tennis players, including 14-time grand slam winner, Rafael Nadal, Marin Cilic, and Feliciano Lopez, played exciting and dynamic games at the ‘MercedesCup.’ The victory of the ‘MercedesCup’ went to Rafael Nadal after defeating Viktor Troicki in the final.
The award ceremony was broadcasted by Eurosport, Europe’s No.1 sports channel, in 22 languages, ensuring extensive television coverage in 54 countries European-wide.
Nexen Tire has actively pursued sports marketing opportunities to enhance its brand awareness through sponsorships around the world. The company has signed sponsorship agreements with the top 4 European football leagues including the English Premier League, the Bundesliga, La Liga (Liga BBVA) and Serie A (Serie A TIM) for advertisement at ten clubs. In addition to its partnership with the football leagues, Nexen Tire also sponsors Mlada Boleslav, a professional ice hockey team in the Czech Republic.
About Nexen Tire: Nexen Tire, established in 1942, is a global tire manufactuer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world’s fastest growing tire manufacturers, has 205 dealers based in approximately 130 countries around the world and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Quigdao, China. Another plant in Zatec, the Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world’s top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
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