“In our first year, Mayhem... in the Backroom had 38 vehicles on display. This year we should have at least 60,” explained Brandon Roberts, coordinator of the Mayhem exhibit.
Roberts continued, “All the vehicles on display are traditionally-inspired hot rods and custom cars; vehicles you would have seen cruising the streets in the 1960s. Some of these cars would have cost $100,000 to build, others, only $3,000. That cross-section of cars is what makes Mayhem so exceptional, every Motorama visitor will find a vehicle they can identify with.”
Sponsored again this year by ZEHR Insurance Brokers Ltd., Mayhem has both a business and personal connection for ZEHR Branch Manager and co-owner Scott Smith.
“At ZEHR, we cater to the full spectrum of collector car hobbyist, from the hot rodder to the people who enjoy exotic sports cars,” said Smith. “From a business point of view, it’s a win-win for us. We get to re-connect with our existing customers and we also have a venue and an opportunity to reach a broad range of potential new clients.
“On a personal level, I happen to be a member of the Infidels Car Club and I will have my ’55 Ford at the show. That’s my connection to the car hobby.”
In addition to the participation of the locally-based Infidels Car Club, members of the Lead Kings, the SOBs, the Hellions and the Don River River Rats car clubs will also be exhibiting their rides in the Mayhem room.
The increasing popularity of Mayhem... in the Backroom is due in large part to the broad range of associated interests and activities that will be incorporated and showcased there.
Making a return to Motorama Mayhem, this year, are pinup model and YouTube sensation Cherry Dollface along with Suzie Major of Suzie’s (‘rock your inner pinup’) Bombshell Boutique. These ladies will be coordinating and hosting the ZEHR Stage production of the 2nd Annual Motorama Mayhem Pinup Pageant.
Over the course of the weekend, continual music will be supplied by DJ Swankenstein, with local bands The Dreamboats and the Hell Bent Rockers, plus American combo Mag and the Netos, taking over the ZEHR Insurance Mayhem stage for a Saturday evening concert. Mark Malibu and the Wasagas will provide the entertainment for the Friday evening VIP / Car Owners’ Cocktail Party, with the Green Reflectors – travelling from Nova Scotia to play Motorama – closing out the show with a pair of Sunday afternoon sets.
Motorama show visitors will also be able to witness the talents of mechanical fabricators, including Vegas Rat Rods alumnus Grant Schwartz, automotive pin-stripers and various artists showcasing ‘one-of-a-kind’ creations, while at the same time being able to take advantage of the availability of tattoo artists, a barber and vintage clothing and collectible vendors.
Concluded Roberts, “Mayhem... in the Backroom is more than a car show, it is a celebration of the lifestyle from a particular throwback era. Our purpose is to honour the traditional car culture and the people who live it.”
ABOUT ZEHR INSURANCE BROKERS LTD: Based in New Hamburg, ON, ZEHR Insurance Brokers Ltd. has been a Motorama Show participant since the initial show. This year, they have expanded their involvement, again sponsoring the second annual Motorama Mayhem in the Backroom exhibit, as well as the ZEHR Stage. ZEHR Insurance Brokers Ltd. offer traditional products such as residential and recreational property, car, farm, business, construction, manufacturing and life and financial services, but their specialty programs include coverage for Vintage vehicles. Under the ‘Vintage C.A.R.S. (Classic, Antique, Rod and Specialty)’ banner, ZEHR Insurance Brokers Ltd. offer insurance products for both individuals and special interest car clubs. For all your insurance needs, visit the ZEHR Insurance Brokers Ltd. website: www.zehrinsurance.com.