“We are thrilled to bring the well-established relationship between Chopard and Porsche to Canada,” said Marc Ouayoun, President & CEO, Porsche Cars Canada, Ltd. “The partnership is a natural fit as the customer base for both brands align.”
For Karl-Friedrich Scheufele, Chopard Co-President, the links are entirely natural: “Lovers of fine cars often have a great weakness for precious timepieces and vice versa. Extreme precision and sporting elegance are important in both these fields.”
As part of the recognition, Chopard will have presence at race weekends and highly visible branding on all racecars partaking in the series. The brand’s watches will also be awarded to class champions at the finale event.
ABOUT PORSCHE CARS CANADA, LTD.: Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman; Panamera; as well as Cayenne and Macan.
Headquartered in Toronto, Ontario, since 2017, PCL employs a team of more than 50 in sales, aftersales, finance, marketing, network development, and public relations. They, in turn, work to provide Porsche customers with a best-in-class experience in keeping with the brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency.
In 2019, a Parts Distribution Centre will open its doors and service the countrywide network of 19 Porsche Centres. PCL is the dedicated subsidiary of Porsche AG, headquartered in Stuttgart, Germany. In 2018, Porsche sold an unprecedented 8,904 units in Canada, up 7.9% over the prior year. At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.
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ABOUT CHOPARD, THE ARTISAN OF EMOTIONS - SINCE 1860: Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewelry are a perpetual extension of their own Joie de Vivre.
In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous Creativity, which enables each and every individual to find the precious objects most attuned to their own nature; and finally, Ethics.
Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible. It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maison to commit to use 100% ethical gold in producing all its watches and jewellery.
Today, the family Maison employs more than 2,000 people worldwide. It is independent and highly vertically integrated, controlling the entire process from design to distribution through 15 subsidiaries, 1,200 points of sale and more than 160 dedicated boutiques.
Over 50 different crafts are practiced in three manufacturing sites with a strong emphasis on in-house training and transmission. Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection, a line of exceptional timepieces crafted for contemporary gentlemen. The company is highly recognized for Haute Joaillerie creations such as its Red Carpet Collection, Green Carpet Collection and the exceptional Garden of Kalahari Collection. Chopard has also built its reputation on iconic collections of watch and jewelry like “Happy Diamonds”, “Happy Sport” and “Mille Miglia.”
Nurtured by the emotions of the Scheufele family members who have led, and continue to lead Chopard, the Maison has been a faithful partner to the Cannes Film Festival since 1998 as well as the Mille Miglia car race in Italy since 1988. Chopard is also Porsche Motorsport’s official timing partner.