Mayhem ... in the Backroom. A New Rockabilly Room At The Toronto Motorama Show

Mayhem ... in the Backroom. A New Rockabilly Room At The Toronto Motorama Show

Written by  Motorama Media on Tuesday, 29 January 2019 14:05

TORONTO, ON // JANUARY 29, 2019 • Celebrating the Hot Rod and Custom Car culture and lifestyle, ‘Motorama the Backroom’ is the latest feature in the Motorama Custom Car & Motorsports Expo line up, the ‘show within a show’ occupying the 30,000 square foot Hall 3 of Toronto’s International Centre.

Presented by Zehr Insurance Brokers Ltd., Motorama the Backroom will showcase traditionally-styled hot rods and custom cars, the vehicles that, according to Mayhem co-ordinator Brandon Roberts, “you would have seen cruising around the streets back in the ‘60s.”

“We have everything from ‘T-Buckets’ to ‘Belly Tankers’ to customs; every kind of vehicle, all from the late 1920s right through to the mid-‘60s,” explained Roberts. “We expect to have upwards of 45 vehicles in the Mayhem display, each of them reflecting the traditional car culture and the people who live it. We’re very grateful to Zehr Insurance for their support of this new feature at Motorama and we’re excited by the reaction of the community.”

Extending well beyond the boundaries of simply being a static vehicle display, Motorama the Backroom will also encompass all the associated interests of the lifestyle, including music, art and clothing.

Appearing on the Zehr Insurance Stage for all three days of the Motorama show will be DJ Swankenstein, spinning the Rockabilly tunes. A trio of live bands will spell off the DJ on Saturday afternoon and evening, with two Wild Records bands headlining the event. Toronto’s own Greasemarks will tee things up for the red-hot Rhythm Shakers. The Los Angeles-based band is making its Canadian debut at Motorama!

Another local Toronto band, The Royal Crowns, have come together and will be the opening act of the evening on the Zehr Insurance Stage.

Added attractions in the Motorama Mayhem hall include pinstripers, various artists showcasing their ‘one of a kind’ creations, tattoo artists, a barber, plus vintage clothing and collectible vendors.

One highlight of the Motorama the Backroom that is sure to attract attention from show visitors is the Miss Motorama Pinup Pageant. Hosted by Suzie from Suzie’s (‘rock your inner pinup’) Bombshell Boutique, and featuring celebrity judge Cherry Dollface, the family-friendly Pinup Pageant will celebrate the ladies who live and breathe the pinup culture, all vying for a share of the $1,000 in cash plus other prizes. Miss Motorama will also receive a private ‘one on one’ hair and makeup session with Cherry Dollface. The Miss Motorama Pinup Pageant is the richest pageant of its kind in Canada.

Contestants will be judged on authenticity, originality and vintage-inspired accuracy of clothing, hair and makeup in line with classic pinup styling, plus poise and personality.

Concluded Roberts, “The Pinup Pageant is just one facet of the Hot Rod and Classic lifestyle that we want to showcase.”

ABOUT ZEHR INSURANCE BROKERS LTD: Based in New Hamburg, ON, ZEHR Insurance Brokers Ltd. has been a Motorama Show participant since the initial show. This year, they have expanded their involvement, sponsoring the Motorama the Backroom exhibit, as well as the ZEHR Stage. ZEHR Insurance Brokers Ltd. offer traditional products such as residential and recreational property, car, farm, business, construction, manufacturing and life and financial services, but their specialty programs include coverage for Vintage vehicles. Under the ‘Vintage C.A.R.S. (Classic, Antique, Rod and Specialty)’ banner, ZEHR Insurance Brokers Ltd. offer insurance products for both individuals and special interest car clubs. For all of your insurance needs, visit the ZEHR Insurance Brokers Ltd. website:

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The fifth annual Motorama Custom Car & Motorsports Expo takes place March 8, 9 & 10, 2019 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit


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