Toyo Tires® Becomes Presenting Sponsor of Fan Fest Celebrating the Annual Pikes Peak International Hill Climb

Toyo Tires® Becomes Presenting Sponsor of Fan Fest Celebrating the Annual Pikes Peak International Hill Climb

Written by  Toyo Tires News on Thursday, 15 June 2017 16:43

CYPRESS, CA – Toyo Tire U.S.A. Corp. (Toyo Tires®) is proud to announce a three-year agreement as co-presenting sponsor of Fan Fest, celebrating the annual Pikes Peak International Hill Climb (PPIHC) in Colorado.

Fan Fest is held on the Friday of race weekend in Downtown Colorado Springs, and allows spectators a chance to meet with competitors, enjoy local food, and to take in several booths and exhibitions.

This year, Fan Fest will be held on Friday, June 23. The Toyo Tires interactive display will be on-hand and will include Ken Block’s twin-turbo 1,400 horsepower 1965 Ford Mustang called “Hoonicorn RTR V2.” Hoonicorn is the star in the upcoming Climbkhana... filmed on the dramatic road up Pikes Peak.

Founded 101-years ago, the PPIHC, also known as The Race to the Clouds; is billed as the second oldest motorsports event in North America. The 156-turn race climbs from the lush forest to the barren 14,115-foot summit with dramatic 360-degree views of the State of Colorado. Competitors and spectators come from around the globe each year to attend this spectacle.

In addition to sponsoring Fan Fest, Toyo Tires will be on the mountain during race day, partnering with the teams Enviate and Lyfe Motorsports. Enviate will have their Hypercar which is a one-off construction, while Lyfe Motorsports will bring their Nissan® GT-R®. Both cars will rely on Toyo® Proxes® Slicks for maximum traction. Be sure to watch the exciting footage of the Enviate Hypercar testing on the lower portion of Pikes Peak at:

“We are excited to announce our multi-year sponsorship of the Pikes Peak International Hill Climb, and to be a presenting sponsor of Fan Fest,” said Marc Sanzenbacher, senior manager, motorsports, Toyo Tire U.S.A. Corp. “The annual Race to the Clouds is legendary for its extreme demand on equipment such as tires. From our Proxes Race Slicks to the Proxes RR DOT approved 2-groove competition tire, and the new Proxes R888R; our Proxes line of Motorsports products have proven their performance credentials at racetracks around the world. We look forward to further demonstrating their abilities in the challenging conditions only the Pikes Peak International Hill Climb can provide.”

During the 2016 Race to the Clouds, Blake Fuller set an Electric Production class record of 11-minutes 48-seconds on Toyo® Proxes® R888™ tires driving the #3 Go Puck® Tesla S P90D.

To learn more about the full line of Toyo Proxes® tires, go to To learn more about the Pikes Peak International Hill Climb, go to

About Toyo Tires®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for 70 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks. Many of the tires are built in the United States at their state-of-the-art factory in White, Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit Be sure to join the Toyo Tires community on: Facebook, Instagram, Twitter and YouTube.

Last modified on Thursday, 15 June 2017 16:49
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