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NASCAR Moves Into Sleek New Branded Office Space on Madison Avenue in New York

Ted Moudis Associates (TMA), a leading architectural and interior design firm, has completed the design of NASCAR’s New York City office. The Daytona, Fla.-based racing organization has moved into a 1,400 square metre office space on the 40th floor of 590 Madison Avenue. NASCAR enlisted TMA’s services to design a new space that reflected its brand and corporate culture.

Thursday, 26 January 2017 16:37 Published in Feature Stories


NASCAR Unveils New Brand Identity, Premier Series Name and Mark

@NASCAR •@MonsterEnergy •#NASCAR MonsterEnergy Cup Series •DAYTONA BEACH, Fla. (Dec. 19, 2016) –- NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport’s premier series beginning January 1, 2017.

Monday, 19 December 2016 19:27 Published in Breaking News


NASCAR Announces Multi-Year Partnership with Monster Energy for Premier Series Entitlement

@NASCAR •#NASCAR • @MonsterEnergy •DAYTONA BEACH, Fla. (December 1, 2016) — NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

Thursday, 01 December 2016 17:21 Published in Breaking News