A separate six-year deal was announced last month with the NASCAR Whelen Euro Series making this the first exclusive supplier partnership encompassing NASCAR’s three international series.
“The demand for NASCAR racing globally has never been stronger,” said Brandon M. Thompson, managing director of NASCAR touring series. “General Tire’s investment across the NASCAR regional and international series will authentically drive brand awareness of not only the respective series but that of the drivers, teams and tracks. Our unique racing style will be highlighted and that’s exciting.”
The tires will be manufactured in Lakeville, Indiana, where they have been building stock car tires for the ARCA Racing Series presented by Menards since 1995.
“General Tire is committed to promoting the NASCAR regional and international series across two continents and more than 11 countries with substantial investments across the NASCAR industry,” said Travis Roffler, director of marketing for General Tire. “Our team works hard to provide competitive, action-packed racing each week for the fans and we’re thrilled to be expanding that across several more series. We look forward to working with the NASCAR industry to grow not only recognition of the General Tire name, but the various series as well.”
The K&N Pro Series East kicks off the season for the NASCAR regional and international series on Sunday, February 10 at Florida’s New Smyrna Speedway.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About General Tire
For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA, NASCAR K&N Pro Series, NASCAR Pinty’s Series, NASCAR PEAK Mexico Series, NASCAR Whelen Euro Series, Best in the Desert Racing Series, Lucas Oil Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series, ASCS Sprint Car Dirt Series, Expedition Overland, FreestyleMx.com Tour, Zero One Odyssey, Spec Tire of JeepSpeed, Major League Fishing, Fishing League Worldwide and King of the Cage. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Camburg Racing, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, Andy Montgomery, James Watson, Alton Jones Jr., John Crews, Britt Myers and Bill McDonald.