"Through this agreement, Kia has ensured that their dealerships across the country have a top-tier tire brand synonymous with safety to offer their drivers," said Sylvaine Cuniberti, marketing director, Michelin North America (Canada) Inc.
The MICHELIN® Premier™ LTX™ tire was officially launched April 14 at Michelin Canada's signature Spring Safety Event, featuring the 2016 Kia Sorento SX.
"We are thrilled to have Michelin North America as part of our National Account Program," said John Stoian, Director of Parts and After Sales, Kia Canada Inc. "This partnership is a natural fit and one that will facilitate added business for Kia dealerships across Canada, providing customers a tire brand, like Michelin, that focuses on road safety and doesn't compromise on quality."
Kia Canada Inc. (www.kia.ca) a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 188 dealers nationwide. Kia Canada Inc. employs 160 people in its Mississauga, Ontario headquarters and four regional offices across Canada, with an all-new state-of-the-art facility in Montreal. Kia's brand slogan "The Power to Surprise" represents the company's global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tires for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com). The MICHELIN Premier™ A/S and LTX™ tires, featuring EverGrip™ technology are made in North America.
SOURCE: Michelin Canada
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