The familiar and trusted products previously branded Goodyear® Gatorback® are now under the brand name Elite, manufactured by Continental, following completion of Continental's acquisition of Veyance Technologies, Inc. Veyance began supplying belts to NASCAR in 1985 and is a longtime preferred belt supplier to the racing industry. Its team works closely with NASCAR engine builders and race teams throughout the year to deliver high-performance belts.
"This is an exciting milestone that will open the door to innovations that will benefit our customers," said Nick Gulli, Vice President & Segment Leader Aftermarket NAFTA. "Just as importantly, the products, performance and people they have come to trust have not changed. Customers can find the same great products, including the same Quiet Channel Technology – with the new Elite brand name and packaging. The same belts chosen by NASCAR teams are available straight off the shelf in major auto parts stores and auto service centers."
Backed by 100 years of innovation and premium technology in the automotive aftermarket industry, the Elite product line brings strong expertise and outstanding products to the North American market. The brand includes a wide range of aftermarket products for both automotive and heavy-duty applications:
Elite Poly-V® Belts with Quiet Channel Technology
The Elite Poly-V is a serpentine belt made specifically for automotive applications. Its V-groove design matches the V-groove pulley used by manufacturers and meets the SAE industry standard. What makes the Poly-V different is its combination of a unique staggered "Helicog" profile with advanced EPDM rubber compounds, which virtually eliminates the chirps, squeaks and squeals typically associated with pulley misalignment.
Elite Timing Belts & Kits with OE Solutions Technology
Timing belts are used to time the camshaft to the crankshaft, a job that requires precision. Elite timing belts with OE solutions provide perfect OE form, fit and function for best-in-class performance. Every belt and custom-assembled, all-inclusive kit meets or exceeds manufacturer recommendations and is designed for optimum durability.
Elite Belt Tensioners with Accu-Drive® Technology
Designed for the unique operating conditions of engine and accessory belt layout configurations, Elite belt tensioners ensure belts remain at nearly constant tension. The result is maximum accessory drive component life while still preventing belt slip. When properly applied, Elite belt tensioners provide a predetermined, constant tension and help dampen belt system vibrations. Automatic tensioners will self-adjust for normal belt elongation caused by wear.
Elite Automotive Heater and Radiator Hose
The Elite brand also offers a full selection of molded heater and radiator hose for automotive and heavy-duty replacement applications.
About the Elite Brand by Continental: Under the Elite product brand, Continental ContiTech, based in Fairlawn, Ohio, produces automotive, light truck and heavy duty products for the aftermarket industry, including belts, hoses, tensioners, kits and more. Products include Poly-V belts with Quiet Channel Technology used on NASCAR Sprint Cup race cars. With more than a century of research and proven best-in-class technology behind it, the Elite series is made for exceptional performance every time. In addition to automotive aftermarket products, Continental ContiTech manufactures power transmission products, conveyor belts, industrial & hydraulic hose, rubber track and more.
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental currently employs approximately 200,000 people in 53 countries.
The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components, and systems for machine and plant engineering, mining, the automotive industry, and other important industries. Together with U.S. company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately 41,000 people in 34 countries worldwide.
Goodyear® and Gatorback® are registered trademarks of The Goodyear Tire & Rubber Company.
From John Hymers / Continental ContiTech