Mobil 1 to exhibit and sponsor awards at Toronto's Motorama show

Mobil 1 to exhibit and sponsor awards at Toronto's Motorama show

Written by  on Tuesday, 27 January 2015 19:29
@MotoramaShow • TORONTO, ON • ExxonMobil, through its Mobil 1 brand, has long been associated with motorsports, supporting the championship-winning efforts of such notables as Lewis Hamilton (F1), Indy Car’s Team Penske and NASCAR superstar Tony Stewart. Closer to home, they’ve also been associated with several drivers and teams who compete in the NASCAR Canadian Tire Series presented by Mobil 1.

So it’s only natural that Mobil 1 would be recognized as a ‘day one’ supporter of, and participant at, the Canadian Motorsports Expo (CME), which ran as a standalone show for eight years. And in 2015, Mobil 1 will continue that streak by having a presence at the new Motorama Custom Car & Motorsports Expo. The show, which combines the former CME and the venue’s traditional custom car show, takes place March 13, 14 & 15 at Toronto’s International Centre.

As per David Swain, Mobil 1’s Canadian Grassroots Motorsports Coordinator, “The Motorama show will bring together all of the players in the Canadian motorsport scene, including track owners, racers and the companies that produce and sell the products that the racers use, such as Mobil 1 plus connect us with the custom car folks who love to maintain their vehicles.”

Swain continued, “Motorama allows us to interact with our customers, connecting directly with the people who count in the motorsport community plus meet potential customers.”

Mobil 1’s oil technology has been developed using the company’s extensive experience in premiere automotive racing divisions around the world, including Formula One, NASCAR, IndyCar, Le Mans, NHRA, Formula 3, SCCA and the Tudor United SportsCar Series. The variety of demands that each varied discipline requires helps to ensure that Mobil 1 oils meet the most extreme conditions encountered on any race track and provides the best possible protection for your everyday car or truck.

The expanded format of this year’s Motorama show - with the highly anticipated addition of the custom car, hot rod and tuner car segments – appeals to Swain’s business sense.

“Mobil 1 is noted for its history in motorsports, but we also have a full range of products geared to every type of vehicle, from the daily driver, to the most exotic sports car, and everything in between. The new Motorama show opens the door to an entirely new segment for the automotive enthusiast.”

In an effort to give back to these new show attendees, Mobil 1 – in addition to having a display at Motorama – will also sponsor a series of high-profile awards. ‘Mobil 1 Best Engine’ awards will be presented to recipients in all eight of the show’s Hot Rod classes.

“It just seemed natural for us to recognize the efforts of a guy/gal who can build an award-winning engine,” explained Swain.
As was the case during their years at the CME, the Mobil 1 display will offer Motorama visitors the opportunity to speak with company representatives about technical issues and solutions, a chance to check out the full line of Mobil 1 products, while at the same time giving them a chance to view an outrageous example of diesel-powered truck pulling muscle. This 1800 horsepower monster, previously seen at the CME, now has a tilt-off body which will offer show attendees an unobstructed view of the entire motor and drivetrain assembly.

“Right from the beginning, we at Mobil 1 saw the potential of this show,” continued Swain. “With the increased exposure to the public that will occur as a result of combining the region’s biggest custom car and racing shows, it can only spell great things for the automotive enthusiast and the future of the Motorama show.”

ABOUT MOBIL 1 ®: Mobil 1 is one of the most widely known and trusted performance brands in the world, especially when it comes to producing superior, technologically advanced products for motorists who want the very best. Mobil 1 is the world’s leading synthetic oil. For more information, visit

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The inaugural Motorama show takes place March 13, 14 & 15, 2015 at Toronto’s International Centre, adjacent to Toronto’s Pearson International Airport. With a footprint of almost a quarter-million square feet, the show will be Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including sponsorship and exhibitor opportunities, schedules and more, call (416) 962-7223, or email This email address is being protected from spambots. You need JavaScript enabled to view it.. The show’s website is located at


Last modified on Tuesday, 27 January 2015 19:34
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