Created by teens for teens, the Is It Worth It? campaign (see www.isitworthit.ca) aims to change teen driver and passenger perceptions and attitudes, and ultimately reduce the number of people hurt or killed by distracted, impaired or aggressive driving. Young people between the ages of 16 and 24 make up just 13% of Canada's licensed drivers, but account for 24% of the nation's traffic deaths and 26% of serious injuries. In an effort to significantly reduce these preventable outcomes, Parachute has rolled out nationwide video contest in Canadian high schools, inviting them to submit public service announcements that get to the root of what is worth it behind the wheel.
This campaign is built on the success of the pilot program run last year, which generated strong, positive, national engagement from teens through the video public service announcement contest. This year, Parachute is honoured to have a panel of experienced judges commit their time and expertise to the campaign, drawing attention to a very important issue.
Submission deadline for the competition is March 31st at 11:59PM EST. The public will be able to view the top 16 videos and vote for their favourite PSA from April 15th to May 10th at www.isitworthit.ca.
Scott Steckly is a two time NASCAR Canadian Tire Series Champion who has been racing since 1992 in all levels of motorsport. His 22 Racing team is located in Milverton, ON just outside of Stratford where Scott grew up and started his racing career.
"With two young children of my own who will be driving in the near future, I understand the value and importance of this campaign," said Scott Steckly from his 22 Racing shop. "I firmly believe in the adage that speed belongs in a controlled environment such as the NASCAR Canadian Tire Series and distracted and impaired driving needs to be stamped out at all costs. I am honoured to have been chosen to judge this video campaign."
About Parachute Canada: Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute's injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org.Comment Is It Worth It....
22 Racing is supported by the following companies: Canadian Tire, Osram Sylvania, Mobil 1, Erb Group, Johnsonville, AW Millwrights & Reefer Sales.
For additional info on Is It Worth It please contact:
Alexandra Kelly- Coordinator, Youth Program
Parachute/ (ph) 647-776-5121
For additional info on Scott Steckly & NASCAR Canadian Tire Series please contact:
Linda Jones- Driven Motorsport Innovations