"Wonder Bread is a pop culture staple and has been associated with one of the top racecar drivers in history," said Andrea Hunt, vice president of marketing at Weston Bakeries. "When the opportunity came up to reintroduce this iconic piece of racing folklore into the circuit, we couldn't resist."
The 3,050-pound, 6-ounce, newborn infant Dodge Challenger will be driven by Larry Jackson from Oakville, Ontario. Jackson is a six-year veteran of the NASCAR Pinty's Series and has partnered with Wonder Bread to toast the competition. With over 70 Feature Event wins over his 20+ year career, Jackson is one of the winningest drivers in Ontario.
"The game plan is to shake and bake, baby, and luckily, Wonder has got the freshest baked bread around," said Jackson. "I've got an invisible fire burning inside me and am going to come at the competition like a spider monkey."
The Wonder car will be making three appearances over the rest of the summer: first appearing in the Toronto Indy this Saturday, July 15, then taking the course at Trois Rivières on August 13, and wrapping up at Canadian Tire Motorsport Park in Bowmanville on September 3.
About Weston Bakeries Ltd.: Weston Bakeries Ltd. traces its roots to the entrepreneurial spirit of bread salesman George Weston, who bought his first bread route from his employer in 1882 and soon after entered the bread-making business with his "G. Weston's Bread Factory". With its head office located in Toronto, Ontario, Weston Bakeries Ltd. is the leader in the fast-paced fresh-to-market baked goods business. The company's products are marketed and sold across Canada through grocery, drug and convenience retailers, bringing fresh bakery products to shoppers every day.