NASCAR, TSN, and RDS Announce Multi-Year Media Rights Extension

NASCAR, TSN, and RDS Announce Multi-Year Media Rights Extension

Written by  Rob Duffy on Tuesday, 21 February 2017 15:39

TORONTO (February 21, 2017) – TSN and RDS announced today they have reached a multi-year media rights extension with NASCAR™, with the networks retaining exclusive Canadian media rights to all MONSTER ENERGY NASCAR CUP SERIES and NASCAR XFINITY SERIES races across all platforms.

A longtime partner of the sport, TSN has helped NASCAR to diversify its fan base and build domestic brand recognition by broadcasting races since the network’s inception in 1984.

TSN and RDS will continue to broadcast all races – including exclusive Canadian coverage of the biggest, richest, and most prestigious race in NASCAR, the DAYTONA 500 – as well as qualifying, practice sessions, and encore presentations. The multi-platform agreement features expanded digital rights, with TSN and RDS delivering comprehensive coverage of these NASCAR series across the networks’ digital and social media platforms.

“NASCAR’s collaboration with TSN has been paramount to the sport’s growth in the Canadian market, our largest outside the U.S. TSN has provided Canadian race fans with the ability to watch live NASCAR events for more than 30 years, and we look forward to growing the sport together in the years to come,” said Steve Herbst, Senior Vice-President, Broadcasting and Production, NASCAR. “TSN has been an important partner in catalyzing NASCAR’s growth in Canada from both a media and competition perspective.”

“NASCAR has a loyal and passionate Canadian fan base, and we are thrilled to extend our long-term, successful partnership,” said Shawn Redmond, Vice-President of Programming, TSN. “TSN’s partnership with NASCAR dates back to the launch of the network in 1984, and this extension is a testament to the meaningful relationship we’ve cultivated for 30-plus years. NASCAR is also a significant piece of TSN’s commitment to bringing Canadians the most diverse schedule of the biggest championship events in sports, including coverage of Canada’s national stock car racing championship, the NASCAR Pinty’s Series.”

TSN and RDS’s live coverage of the 2017 MONSTER ENERGY NASCAR CUP SERIES kicks off Sunday, Feb. 26 with the 59th running of the Great American Race, the DAYTONA 500, live from Daytona International Speedway.

NASCAR Pinty’s Series

The NASCAR Pinty’s Series, entering its 11th season, is Canada’s national stock car championship. The schedule includes 13 races on Canadian tracks from Nova Scotia to Alberta and has aired on TSN and RDS since its inception. The series kicks off on May 21 at the Canadian Tire Motorsport Park in Bowmanville, Ontario.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About RDS

RDS is Canada’s French-language sports broadcasting leader and Québec’s #1 specialty network. In addition to its world-class content delivered across multiple platforms, including RDS, RDS2, RDS Info, and RDS GO, RDS offers the broadest portfolio of French-language sports programming in the world. Official broadcaster of the Montreal Canadiens and the Ottawa Senators, CFL and Grey Cup, NFL and Super Bowl, MLB and World Series, Olympic Games until 2026, FIFA World Cup until 2022 and EURO 2016, UEFA Europa League and Champions League, exclusive French-language broadcaster of the Montreal Alouettes, F1®, and the Tour de France, RDS’s slate of channels present more than 4,000 hours of live programming each year, including UFC, the IIHF World Junior Championship, St. John’s IceCaps hockey, NASCAR, PGA Tour golf including all four majors, ATP tennis including all four Grand Slam tournaments, Seasons of Champions Curling and Skate Canada events. RDS is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds,, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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