DJ Kennington (aboard his new Max 28XL tractor) with Mahindra's Len Hughes. DJ Kennington (aboard his new Max 28XL tractor) with Mahindra's Len Hughes. photo: Greg MacPherson/ Inside Track Motorsport News

Mahindra Tractors Expands NCATS Program with DJ Kennington

Written by  on Wednesday, 05 June 2013 06:44

HOUSTON, TX - Mahindra USA, the number one selling tractor in the world based on volume, is proud to announce that Mahindra Tractors will return as the primary associate partner with DJ Kennington and the #17 Dodge team in the NASCAR Canadian Tire Series for the 2013 season as they seek another series championship together.  2012 was a record setting year for both Kennington & Mahindra and both parties look forward to more of this kind of success.

The partnership with Mahindra Tractors and DJ Kennington has grown significantly each year during their association.  And once again this season the bond between both parties strengthens as Mahindra and the Canadian Dealers this year will provide Kennington with a new Mahindra Max 28 XL Tractor. 

As the driver and team principal, Kennington knows how important this relationship is the team's success. 

"With our great partnership and continued support from Mahindra Tractors, that's a big reason we've been able to have the kind of success we've achieved," said Kennington.  "Mahindra is the #1 Selling tractor in the world and having a long-term relationship to take their brand to the next level is what I am most proud of. I am very pleased to have them return as a significant member of our team once again."

Cleo Franklin, Vice President of Marketing and Strategic Planning for Mahindra USA, is equally enthusiastic about the prospects for this year,

"Mahindra is proud to continue sponsoring Canada's #1 NASACAR driver, DJ Kennington, as we have for six years.  We have been successful building the Mahindra brand in our strategically important Canada market as DJ is the perfect ambassador to promote Mahindra's Rise philosophy of accepting no limits, alternative thinking and driving positive change in everything he does.  We look forward to even more continued success with DJ as we look to both rewrite the record books."

Kennington is especially proud of the type of company and brand Mahindra Tractors represents. 

"DJK Racing and Mahindra share common threads and values as I've had the pleasure of meeting all the folks in the organization over the last few years at company events.  They are quality people who strive for excellence in their work, but also care about more than just selling tractors. Mahindra cares about making a difference in the lives of the customers and the communities they live in," stated Kennington. 

The 2013 race season began May 17th at Canadian Tire Motorsport Park near Bowmanville, ON, where Kennington began the defense of his championship. 

Fans are encouraged to keep up to date with the latest DJ Kennington team news all season.  Race fans should bookmark the team website and follow them on twitter, @djkracing and like the DJK Racing Fan Page on Facebook.

For more about Mahindra operations in Canada go to and for more on the Mahindra Racing Program go to
About Mahindra USA: Mahindra USA (MUSA) is part of the US $ 15.9 billion Mahindra Group's Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry's top two quality awards - the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra's professional-grade tractors range from 22 HP - 100HP - and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry's first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. 

To learn more about Mahindra USA's Farm Equipment Sector, please visit

About The Mahindra Group: The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category.

To learn more please visit

Prepared by Todd Lewis & TL Sports & Entertainment


Last modified on Wednesday, 05 June 2013 06:58
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