DAYTONA BEACH, FLA. (March 20, 2015) — NASCAR® announced today it has reached a five-year agreement with K&N Filters to continue as the entitlement sponsor of the NASCAR K&N Pro Series™ through 2021. The renewed deal ensures that K&N Filters will own exclusive rights as the title sponsor for a total of 12-consecutive years. Additionally, K&N Filters acquires the designation as the “Official Automotive Filters of NASCAR.”
The extended agreement is the latest in a number of landmark partnerships and renewals recently signed with the sanctioning body. In recent history, NASCAR has announced momentous 10-year deals with series entitlement sponsor XFINITY; broadcast partners FOX and NBC; and international broadcast rights partner IMG. NASCAR also announced a seven-year extension with series entitlement sponsor Camping World in 2014.
“The NASCAR K&N Pro Series features the most competitive regional racing in the country and thanks to this newly signed agreement the series has never been healthier,” said Jim Cassidy, NASCAR Senior Vice President of Racing Operations. “K&N Filters has the unique ability to showcase its products to a fiercely brand-loyal fan base on a national stage, while partnering with NASCAR to introduce professional motorsports’ stars of tomorrow.”
The NASCAR K&N Pro Series is universally recognized in the racing industry as the top rung in NASCAR’s developmental ladder – notable alumni include Joey Logano and Kevin Harvick, both finalists in last year’s Chase for the NASCAR Sprint Cup™, as well as rising stars like Kyle Larson, Chase Elliott and Darrell Wallace Jr. The series introduces NASCAR fans and industry stakeholders to the next generation of stars, and the diverse mix of short tracks, road courses and national series speedways appeals to a broad range of motorsports fans.
“K&N Filters has played an integral role in NASCAR for years and we’re thrilled to renew our commitment to the sport and specifically as the title sponsor of the NASCAR K&N Pro Series,” said Jesse Spungin, Chief Sales and Marketing Officer, K&N Filters. “Our ability to leverage the power of NASCAR’s intellectual property on and off the track while cultivating the sport’s rising stars across the country elevates our brand and drives our business.”
K&N Filters is the established leader in reusable filters, high flow oil filters and high performance intake systems. In addition to its series entitlement, K&N Filters’ Contingency Sponsorship extends to the NASCAR Whelen All American Series™ and NASCAR Whelen Modified Tour™ as well as the three national series.
The NASCAR K&N Pro Series West will kick off the 2015 season at Kern County Raceway Park with the running of the NAPA Auto Parts 150 on March 28.
About NASCAR: The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.
About K&N Filters: K&N Engineering, Inc., with headquarters in Riverside, California, has been the world’s leader in performance filter technology since 1969, serving the needs of the automotive, motorcycle, marine, industrial and military markets. K&N is heavily involved in nearly every form of motorsports, from off-road and powersports, to drag racing, stock cars and road racing.
Contact:Chris Tropeano/ NASCAR Integrated Marketing Communications