In addition to a full marketing presence within each nationally broadcast Raceline Radio program, Continental Tire will be the headline sponsor of Raceline’s weekly sportscar racing report, adding value to Continental’s already vibrant involvement in motorsport as title sponsor of the IMSA Continental SportsCar challenge.
“We are very excited indeed to partner with Erik Tomas and The Raceline Radio Network across Canada,” stated Continental Tire Canada Inc. National Marketing Manager Okan Sen. “Our racing program is instrumental in our research for building superior street tires for our customers. And while our global sales reach is well established, The Raceline Radio Network, with its listener base and over 25 years on the air will help increase our brand awareness in North America and will add value to our investment in the sport with increased racing exposure across Canada,” Sen added.
“It’s tremendous to have Continental Tire Canada Inc. on the air with us for 2018! Continental has such a rich and successful heritage in the sport,” commented Raceline Radio Network anchor and producer Erik Tomas. “SportsCar racing is rapidly gaining popularity with race fans, so the timing of this partnership is perfect to get the awareness of the Continental brand to more fans and potential customers from coast to coast. And since we already have a partnership with Continental’s Elite Brand of aftermarket products and their renowned Poly V Drive Belts, this partnership with their tire manufacturing will help solidify communication between the divisions,” Tomas continued.
Continental Tire Canada Incorporated joins The Raceline Radio Network officially the week of January 21st, 2018.
The Raceline Radio Network is distributed and marketed by Rogers Communications.
For more information on The Raceline Radio Network:
Erik Tomas: Anchor/Producer/Affiliate and Media Relations.
O: 905-892-0411 C: 289-407-4410
For more information on Continental Tire Canada Inc.:
Nicole Ruggiero, Communications Associate / Associée des Communications
PLT Replacement Canada
Continental Tire Canada, Inc.
6110 Cantay Rd, Mississauga, ON
Canada L5R 3W5
Tel: 905-568-1303 Ext. 7759
About The Raceline Radio Network:
The Raceline Radio Network, Canada’s National Radio Motorsport Authority, comprises 15 major and medium market broadcast affiliates from Halifax to Vancouver, scheduling 17 airings of the program weekly, year-round. Raceline Radio is broadcast from the studios of AM 900 CHML Hamilton Ontario, and linked to Sportsnet 590 The FAN Toronto Ontario. It is also available via podcast and Social Media. The Raceline Radio Network is presented nationally by Subaru Canada Inc. The 2018 season marks 26 years on the air across Canada.
About Continental Tire:
Continental was founded in Hanover/Germany in 1871 as the stock corporation “Continental-Caoutchouc- und Gutta-Percha Compagnie”. Manufacturing at the main factory in Hanover included soft rubber products, rubberized fabrics, and solid tires for carriages and bicycles. Today, Continental ranks among the top 5 automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication.
The Continental Corporation is divided into the Automotive Group and the Rubber Group, and consists of five divisions.
- Chassis & Safety focuses on modern technologies for active and passive safety and for vehicle dynamics.
- Powertrain represents innovative and efficient system solutions for the powertrain of today and of the future for vehicles of all categories.
- Interior combines all activities relating to the presentation and management of information in the vehicle.
- Tires offers the right tires for every application – from passenger cars through trucks, buses and construction site vehicles to special vehicles, bicycles and motorcycles. Continental tires stand for excellent transmission of forces, exceptionally reliable tracking in all weather conditions and high cost effectiveness.
- ContiTech develops and produces functional parts, components, and systems for the automotive industry and for other key industries.